Partner Marketing Strategist

Company Description

IFS is a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but also on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

IFS is seeking a highly capable, self-directed Partner Marketing Strategist. In this role, you will develop a deep comprehension of the IFS and IFS partner GTM strategy and work directly with partners and SI’s (regional and global) to develop and deliver marketing programs that acquire new customers, as well as retain and grow existing customers. You will be responsible for working with our global marketing team to design messaging and enable campaign strategies to help grow the IFS partner network, along with helping the partner network generate pipeline. You will act as the primary partner marketing contact for the North America team participating in regular team calls, in-person meetings and planning sessions. You will also act as the primary marketing contact and consultant the strategic partnership, defining the regional strategy as well as building and executing annual joint marketing plans and programs. You will constantly monitor administer IFS utilization of Partner Market Development Funds (MDF), including being an expert resource on process, guidelines and compliance for internal marketing teams and partners. The ideal candidate has experience in B2B enterprise technology marketing, an entrepreneurial spirit, and a successful track record in managing to partner marketing and building top of funnel pipeline.
Key Tasks:

• Develop and execute best-in-class marketing plans with key partners that effectively drive awareness and adoption of IFS partner solutions
• Work closely with partner directors to identify priorities and partner marketing initiatives
• Define regional joint marketing plans with strategic partners
• Develop detailed campaign project plans, including campaign goals, messaging, call to action, marketing distribution channels, follow-up activities, and success      metrics
• Work closely with top IFS partners to build joint value proposition messaging and content
• Create innovative programs to scale efforts
• Proven success in managing complex and multi-faceted, measured marketing programs with the      ability to drive projects through completion and metrics.
• Develop marketing roadmaps that link the dots across channels and deliver a unified and      coherent message to target audiences
• Research and pilot new programs and ideas that will drive future success
• Build effective relationships with key stakeholders

Qualifications

• Possess an expert comprehension of how to drive business and marketing with and through the  partner ecosystem
• Knowledgeable in B-to-B marketing management most specifically in the area of business software  applications
• Background in leveraging various marketing tactics such as digital, tradeshows, business development teams, email marketing, third-party programs, etc.
• Accomplished a range of skills from high-level strategic thi