Public Information Specialist II

Minimum Pay Rate: $98,217.60 

Maximum Pay Rate: $130,062.40 

Civil Service Status: Civil Service 

Apply by Date: 10/04/2024 

Posting Type: Open 

 

Are you a strategic, creative, driven and highly organized communicator with a passion for storytelling?  Do you have experience writing and creating content and information for internal and external audiences?  We’re looking for a passionate communicator to join our busy Corporate Communications team to create compelling stories to engage our employees, customers and community with SMUD’s programs, services and our bold 2030 Clean Energy Vision to achieve the most ambitious carbon reduction goal of any large utility in the United States.

 

The intent of this job posting is to fill one (1) full-time, regular position AND to establish an eligibility list which may be used to fill one full-time, regular position and any future, full-time, regular or limited-term vacancies for up to two (2) years.  

 

See "Supplemental Questions" section below.  Failure to respond to the questions may preclude you from moving forward in this process.

Cover Letter Requirement

In your cover letter, please respond to the following questions. Failure to respond may preclude you from moving forward in this process. Please do not indicate “refer to resume” as a response to the questions as it will be viewed as incomplete.  Within your cover letter, please describe the following:

1. Please describe your experience developing and executing strategic communications plans.
2. Please describe your experience developing various communication mediums for different audiences.
3. Please describe your experience serving as an account rep to internal clients.

Purpose

Develops and implements communication strategies that inform employees and create positive employee perceptions of SMUD; oversees administration of the internal web site, including content and navigation, and developing and managing communication plans; may advise executive management on appropriate communication strategies for sensitive and volatile issues often having access to highly confidential information; may work directly with the news media, independent of management oversight.

Nature and Scope

This classification is comprised of two levels: Level I is the entry-level where incumbents are provided formal training and/or certification for progression to the journey-level of the classification. The incumbent is promoted/progressed to the journey level II upon successful completion of all training and/or certification requirements for the classification.  Incumbents hired at the entry-level are required to successfully progress to the journey-level within 18 to 60 months, depending on the length of the training and/or certification program.  If an employee is unsuccessful with progressing to the journey-level they will return to last class held or separate from SMUD.

Duties and Responsibilities

• Applies legal, management and board policy, goals and decisions in the strategic positioning of SMUD and its products and services; prioritizes and recommends appropriate communication strategies for revenue critical products and issues that significantly impact regulators' and customers' perceptions.
• Researches, writes, and prepares publications that inform employees of SMUD related activities, including intranet and/or internet site, brochures, newsletters, executive memos, executive speaking points, SMUD-wide e-mail, and video scripts.
• Oversees content, design and navigation of SMUD's intranet and/or internet sites; creates strategies and content for specialized employee initiatives.
• Gains the desired response from employees by successfully creating, developing, implementing and evaluating communication and marketing strategies/plans.
• Provides timely and accurate analysis of sensitive and complex communication issues to executive management and board members.
• Manages multiple projects, prioritizing appropriately and meeting the demands of both highly sensitive and routine projects.
• Performs related duties as required.

Required Education

• High School diploma or equivalent

Required Experience Qualifications

At least three (3+) years of experience working with intranet and other communication technologies including streaming video; developing integrated communication strategies; identifying and analyzing potential issues, barriers, and special considerations; assessing resource impacts of communication plans; communicating to numerous and diverse audiences; communicating complex, technical information in ways that is easily understood by all audiences; writing and editing an array of materials