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B2B Digital Marketing Automation & Data Innovation Manager
HarmonicNew York City, United StatesRemotefull_timeVerifiedPosted 21 Jan 2025
💰 $110,000/yr($95,000/yr – $110,000/yr)
About the role
Digital Marketing Automation & Data Innovation Manager Harmonic is the worldwide leader in virtualized broadband and video delivery solutions, enabling media companies and service providers to deliver premium broadband, video streaming, and broadcast services to consumers globally. At the forefront of innovation, Harmonic simplifies streaming through advanced cloud and software-as-a-service offerings, as well as accelerates the deployment of next-generation gigabit broadband services. To learn more, go to “About Harmonic”. Role Description Are you obsessed with automation, data, and marketing technology? Do you get excited about building seamless digital workflows and turning raw data into powerful marketing insights? If you breathe technology and love solving complex marketing challenges with automation, this role is for you.We are looking for a highly innovative and technically creative leader to take charge of marketing automation, personalization, and data enrichment. You will be the architect behind our digital marketing engine, ensuring that every campaign runs automatically, lead data is continuously enriched, and marketing efforts are optimized for maximum impact. Location Remote - US East coast What you will be doing:
✔ Research and integrate new tools to collect, organize, and optimize marketing data.AI, Personalization & Martech Innovation✔ Identify and implement AI-powered tools to automate personalization and improve engagement.
✔ Develop hyper-personalized campaigns tailored to our broadband & telco markets.
✔ Continuously test and experiment with emerging Martech solutions to optimize campaign performance.
✔ Innovate beyond traditional marketing tactics.Strategic Contribution & Growth✔ Work closely with the digital marketing team (campaign specialists, media creators, social experts) to drive data-informed marketing.✔ Propose and lead new projects that enhance efficiency, reduce manual tasks, and improve lead conversion.✔ Collaborate with Sales Enablement & Customer Success Managers to ensure marketing automation aligns with business needs.✔ Potential to grow into a broader leadership role, overseeing more team members as the function expands. What you will need to succeed ✔ Have a bachelor’s degree in Marketing, Business, or a related field; Master’s or MBA preferred.✔ 5+ years of experience in digital marketing with leadership responsibilities.✔ Breathe technology—you are constantly looking for new automation solutions, data tools, and AI applications in marketing.✔ Are both creative and technical—you know how to use data, automation, and personalization to craft
✔ Research and integrate new tools to collect, organize, and optimize marketing data.AI, Personalization & Martech Innovation✔ Identify and implement AI-powered tools to automate personalization and improve engagement.
✔ Develop hyper-personalized campaigns tailored to our broadband & telco markets.
✔ Continuously test and experiment with emerging Martech solutions to optimize campaign performance.
✔ Innovate beyond traditional marketing tactics.Strategic Contribution & Growth✔ Work closely with the digital marketing team (campaign specialists, media creators, social experts) to drive data-informed marketing.✔ Propose and lead new projects that enhance efficiency, reduce manual tasks, and improve lead conversion.✔ Collaborate with Sales Enablement & Customer Success Managers to ensure marketing automation aligns with business needs.✔ Potential to grow into a broader leadership role, overseeing more team members as the function expands. What you will need to succeed ✔ Have a bachelor’s degree in Marketing, Business, or a related field; Master’s or MBA preferred.✔ 5+ years of experience in digital marketing with leadership responsibilities.✔ Breathe technology—you are constantly looking for new automation solutions, data tools, and AI applications in marketing.✔ Are both creative and technical—you know how to use data, automation, and personalization to craft
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