CRM Product Lead (US Oncology)

The CRM Product Lead is a senior strategic leader responsible for shaping and driving the vision, strategy, and end-to-end delivery of the next-generation CRM platform for US Oncology. This role is accountable for pioneering transformational CRM capabilities, with a strong focus on omnichannel integration, user-centered design, and enterprise-scale impact. Operating as the primary advocate and architect for CRM innovation, the CRM Product Lead partners with Global IT, commercial leadership, integration partners, and field & HQ customers to align global and local needs, lead large-scale integration efforts, and ensure the CRM platform creates measurable value, competitive advantage, and outstanding customer and user experiences. 

Accountabilities:

• Own, define, and articulate the long-term vision, strategic roadmap, and success metrics for the US Oncology CRM platform of the future, aligning with business transformation and digital engagement goals. 

• Identify and champion adoption of emerging CRM technologies, including omnichannel, AI/ML, and data analytics, to ensure US Oncology remains at the forefront of customer engagement. 

• Serve as the central business lead for all large-scale integration efforts, representing US OBU requirements in global forums, and proactively shaping enterprise CRM strategies to meet business needs. 

• Lead cross-functional, cross-regional, and cross-partner teams to scope, prioritize, and deliver complex product features and system integrations across the organization. 

• Develop and manage the master implementation roadmap—including phasing, business process redesign, technology onboarding, and change management—to ensure timely and efficient delivery. 

• Sponsor enterprise-wide change management and user adoption programs, bringing together communications, training, field/HQ alignment, and feedback cycles to ensure seamless rollout and continuous improvement. 

• Monitor, evaluate, and report on CRM platform performance using robust critical metrics and analytics; lead iterative enhancements and innovation cycles based on real-world usage and future market trends. 

• Build and maintain strong, influential relationships with senior business, IT, vendor, and field leaders to drive consensus, resolve risks, and steward resources for maximum impact. 

Essential Requirements:

• Bachelor’s Degree 

• Minimum 8+ years of experience 

• Demonstrated experience in commercial functions (Sales, Sales management, marketing, commercial operations, analyst) in roles of progressive responsibility with a consistent track record of strong performance 

• 5+ years of Pharma/Biotech/Healthcare commercial experience (Sales, Sales Management, Marketing, Commercial Operations) 

• Demonstrated expertise with omnichannel CRM, large-scale digital platform implementations, and system integrations (Salesforce, Veeva, or equivalent). 

• Strong leadership, communication and collaboration skills  

• Strong analytical skills with proficiency in data analysis tools. 

• The ability to hold yourself and others accountable  

• The ability to work collaboratively across multiple areas or accountability (both direct and indirect)  

• Strong commitment to customer success and customer experience  

Desireable Requirements: