Assistant Director of Outreach and Recruitment

Position Title & Department:

 Assistant Director of Outreach and Recruitment; School of Business Posting #

5165

Department Description:

The Knauss School of Business at USD embraces a stewardship approach to business education. Stewardship requires businesses to protect and care for society in pursuit of a greater good.  The Knauss School community of faculty, staff, students and graduates, embrace stewardship by applying values-driven, free-enterprise skills to improve businesses, industries, and the lives of people in our community and around the world.  We provide academically rigorous, relevant and values-based education and research.  Degree programs in the Knauss School of Business are AACSB accredited, with the undergraduate and MBA programs being highly ranked both domestically and internationally.  www.sandiego.edu/business/about/

University Description:

The University of San Diego, an engaged and contemporary Catholic institution, was founded by the Diocese of San Diego and the Society of the Sacred Heart in 1949. Governed by an independent board of trustees since 1972, USD remains committed to a liberal arts education grounded in the Catholic intellectual tradition and the pursuit of truth, goodness and beauty. Inspired by this centuries old tradition of Catholic higher education, the University welcomes people of all faith traditions and any, or no, religious background. The future success of USD relies on the contributions of those who seek to foster the development of engaged global citizens and an earnest confrontation of humanity’s urgent challenges.

Detailed Description:

The Assistant Director of Outreach and Recruitment is responsible for ensuring the unique, differentiated product attributes and benefits of each Knauss School of Business academic program are clearly articulated and sold to targeted student segments. The Assistant Director stays current on data analytics and trends regarding the external and competitive environments in which the Knauss School competes to advance data informed decision making and program development that exceeds customer needs. The Assistant Director position collaborates with others to ensure the entire Knauss School of Business’ academic portfolio delivers defined enrollment and retention goals. Additionally, the Assistant Director works with various support groups within the Knauss School and at USD to build equity in a unified brand essence. In addition, this position collaborates with academic Department Chair(s) to ensure ongoing knowledge of program details and offerings and consults, as needed, regarding applicant academic qualifications. The Assistant Director is responsible for coordinating and attending program-specific recruiting events as well as maintaining relationships with admitted students until they matriculate into their program(s). This position requires a customer-focused personality, high energy, and ability to interact with prospective students, current students, alumni, faculty and staff, and the employer community. The role requires flexibility in working some evenings and weekends, as well as occasionally travel. 

Duties and Responsibilities:

Recruitment

• In coordination and collaboration with the respective Department Chair(s), e. Coordinate and participate in academic -specific recruitment efforts, including but not limited to virtual and traditional face to face meetings with prospective students and participation in academic program related activities and/or events.
• With support from the Product Marketing Specialist, recruit new students using impactful marketing and selling tactics that yield a quantifiable and significant return on marketing investments across various channels. 
• Monitor progress toward enrollment/retention targets and recruitment objectives, and provide regularly reporting of that progress to the respective Department Chair(s) and others as necessary and requested. 
• Work with Product Marketing Specialist to increase quality lead gener