Regional Vice President Sales, Northwest

Company Description

At Lakeshore, we create innovative learning materials and world-class guest experiences for teachers, parents and children. Since 1954, we’ve grown into a global community—with a thriving e-commerce business, multiple catalogs, over 50 stores, a peerless national sales force, plus international offices that support our preeminent supply chain division. But today we’re working better, smarter and faster than ever—and setting our sights even higher. We’re building an infrastructure designed for scalability, embracing data-driven decision-making and using technology to improve efficiency and ensure the best tools for the best work. Most importantly, we continue to invest in a diverse team of inquisitive top talent who fuel each other’s passions and curiosity, take risks, try new things and believe that every new day brings opportunities for growth.

Job Description

The Regional Vice President of Outside Sales is the senior sales leader responsible for driving revenue growth across an assigned territory. This is not a desk-based leadership role. Our most successful Regional Vice Presidents are highly visible in the field, spending the majority of their time alongside Regional Sales Managers and customers, coaching in real time, advancing opportunities and helping close business. 

This role is ideal for a proven sales professional who has spent years winning business personally and who still enjoys being in front of customers. The Regional Vice President owns the performance of the territory and leads by example through hands-on coaching, ride-alongs, customer engagement and disciplined execution. 

The right candidate is a true road warrior who thrives on travel, enjoys being in front of customers and is passionate about helping sales teams win. 

Life out in the field looks like this:

• Achieve annual budgeted sales quota and KPI targets for the region. 
• Own and drive revenue growth across your assigned territory.  
• Spend the majority of your time in the field conducting ride-alongs with Regional Sales Managers and participating in customer meetings.  
• Coach sales professionals in live selling situations, helping them improve prospecting, discovery, presentation, negotiation and closing skills.  
• Personally engage with key customers, decision-makers and stakeholders to accelerate opportunities and secure new business.  
• Partner with Regional Managers to identify pipeline gaps, develop action plans and drive consistent sales execution.  
• Lead from the front by modeling best-in-class sales behaviors and maintaining a strong customer-facing presence.  
• Assist in the development and execution of territory growth strategies that produce measurable results.  
• Participate in major customer presentations, contract negotiations and strategic account reviews.  
• Recruit, develop and retain high-performing sales talent.  
• Monitor sales performance and pipeline health, using data as a tool to drive action rather than as a substitute for customer engagement.  
• Represent Lakeshore at local, state and national industry events and conferences.  
• Travel extensively throughout the region to support customers, sales teams and business growth initiatives.  

What Success Looks Like 

• Achieves annual budgeted sales quota.  
• Increased sales productivity and performance across the region.  
• Strong customer relationships and increased market share.  
• Visible leadership with a high level of customer and employee engagement. 
• Successful coaching and development of future sales leaders.  
• A highly engaged, motivated sales team that feels supported, challenged, and equipped to win.  
• A culture of accountability, execution, and continuous improvement. 

Qualifications

Got the skills and experience? Here’s what we’re looking for:

• 10+ years of successful outside B2B sales experience with a documented history of exceeding sales goals. Multi-sku sales experience a plus.  
• 5+ years of experience directly leading, coaching, and driving sales performance within a territory generating $100M+ in annual revenue. 
• Demonstrated ability to influence, negotiate and close complex sales opportunities.  
• Proven success leading through field coaching, ride-alongs and customer engagement.  
• Strong business acumen with the ability to leverage sales data and reporting to identify opportunities, coach performance, and drive measurable results. 
• Strong executive presence with the ability to build relationships at all levels.  
• Candidates should ideally reside in the SF Bay Area, including San Jose, San Francisco, or Sacramento, and have the ability to travel within the territory as needed, including 2–3 ov