Sr. Manager, Retail Marketing

Leading the future in luxury electric and mobilityAt Lucid, we set out to introduce the most captivating, luxury electric vehicles that elevate the human experience and transcend the perceived limitations of space, performance, and intelligence. Vehicles that are intuitive, liberating, and designed for the future of mobility. We plan to lead in this new era of luxury electric by returning to the fundamentals of great design – where every decision we make is in service of the individual and environment. Because when you are no longer bound by convention, you are free to define your own experience. Come work alongside some of the most accomplished minds in the industry. Beyond providing competitive salaries, we’re providing a community for innovators who want to make an immediate and significant impact. If you are driven to create a better, more sustainable future, then this is the right place for you.
The Sr. Manager of Retail Marketing is responsible to support the Lucid Studios in planning and executing compelling and efficient Tier 3 marketing plans aimed to generate awareness and sales in local markets.We are looking for an individual with previous experience in developing, supporting and evolving a brand’s image at retail level and the ability to drive quality traffic which has a propensity for conversion leveraging CRM platforms and events.

Essential Job Functions:

• Partners closely with the sales team at national and regional level to ensure achievement of monthly and annual sales targets through creation and execution of quarterly Studio marketing plans.
• Ability to create retail marketing strategies/plans for multiple retail locations based on analysis of local markets, geolocation, demographics & psychographics.
• Cascade national initiatives to regional and market level.
• Measure, report out and optimize the marketing plans based on results.
• Manages the Tier 3 budget and is responsible for local spending and KPI
• Ensure that the Studio have all the correct visuals and prompts needed to support tactical campaigns.
• In charge of creating and delivering all the studio consumer facing materials (invitations, messages, templates…)
• Investigate local Brand Partnerships (car clubs, hotels, hospitality…) in line wioth corporate guidelines and local media outlets to increase visibility, awareness, sales.
• Responsible for coordinating and overseeing all the marketing activities related to new studio openings (including partnerships, email support, CRM support, marketing onboarding, digital reach)
• In conjunction with the CRM Manager, ensures the correct application of the CRM platforms and principles.
• Gathers feedback and works with the brand and Store Identity team on new developments and improvements.

Strengths for Success:

• Capable to collaborate closely with cross functional partners to design, execute, measure and report on a holistic plan to generate store traffic and sales. 
• Retail brand management experience including the use of all marketing tools to position/communicate the brand with particular focus on events, local activations, CRM, client acquisition and retention.
• Understanding of ROI – ability to assess impact on business of marketing initiatives and maximize return.
• Creative ability to generate new ideas and influence marketing effectiveness.

Knowledge, Skills, and Abilities:

• Excellent communicator and motivator, gathers and consolidates all the cross functional resources needed to deliver successful marketing plans
• Willingness to work in an extremely hands on manner – develop the strategy behind a particular initiative and then execute all details.
• Superior formal and informal communication skills, 
• Proficiency in MS Office – Word, Excel and PowerPoint.
• Ability to proactively prioritize, manage and complete multiple projects simultaneously within time constraints and with strong attention to detail.
• Excellent planning and reporting skills
• TRAVEL TIME: 30%

Education and Experience:

• 8-10 years of retail marketing experience, preferably in the luxury or fashion industries.
• Additional CRM and/or event marketing experience is a plus

Salary Range: The compensation range for this position is specific to the locations listed below and is the range Lucid reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.·       California (Bay Area) - $154,000-$220,000
Additional Compensation and Benefits: Lucid offers a wide range of competitive benefits, including medical, dental,