Sr. Manager, Loyalty, Credit and Personalization

Bring Your Amazing Self to Work

At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.

 

Job Overview

The Senior Manager, Loyalty, Credit & Personalization influences, leads, and expands Macy’s Star Rewards loyalty and credit program and promotions with a team of colleagues through collaborative, mutually beneficial partnerships internally and with Citi external partners.

In this role, the Senior Manager focuses on driving Macy’s loyalty program and credit growth through strategically designed initiatives that emphasize acquisition, engagement, and retention, leveraging personalization capabilities.

The Senior Manager leads new strategies, innovations, and test-and-learn opportunities, while building business and marketing functions to create the operating model and processes for this function.

 

What You Will Do

• Drive the strategy, execution, and analytics for Star Rewards Loyalty & Credit promotions, including mass, targeted, and personalized offers across in-store and digital channels, to support Macy’s sales and customer growth.
• Collaborate with data teams to steer measurement, analytics, and reporting of promotions, ensuring campaigns deliver strong ROI with actionable insights to drive real-time business performance and inform future strategy.
• Foster a test-and-learn culture to identify exponential opportunities for Star Rewards, developing new offers and promotions that drive incremental sales and profitable portfolio growth.
• Develop the annual loyalty program calendar, collaborating with cross-functional stakeholders to align on offers, timing, and forecasted business impact.
• Lead the channel marketing strategy and creative development, guiding a team in creating clear objectives and messaging hierarchy in collaboration with creative partners.
• Partner closely with Brand Marketing, Communications Planning, and CRM teams to ensure optimal exposure for programs, including targeting and versioning.
• Own the go-to-market strategy across omnichannel marketing, ensuring flawless execution of all campaigns with timely and accurate delivery and a best-in-class customer experience.
• Work with Product and Technology teams to create customer-facing and backend technology roadmaps, launching new enhancements to maintain a competitive edge.
• Host strategy and review sessions with leadership to align on strategic decisions and collaborate with legal teams to negotiate agreements and ensure compliance.
• Partner with planning, finance, and accounting teams to inform sales plans based on forecasted impact of loyalty programs and quantify the impact of programs.
• Mentor the team to support their development, set goals, and manage performance reviews.
• In addition to the essential duties mentioned above, other duties may be assigned.

 

Skills You Will Need

Strategic and Analytical Thinking: Ability to think critically, translating data and numbers into actionable insights and recommendations.

Business Case Development: Skilled at creating business cases for new opportunities to drive growth.

Proactive Leadership: Capable of managing teams and multiple projects effectively, with a high degree of initiative.

Excellent Communication: Strong verbal and written communication skills, with the ability to present persuasively.

People Leadership: Experienced in leading and inspiring a high-performance team, with a focus on coaching and development.

Analytical Skills: Expertise in analytics, including business case development and financial modeling.

Microsoft Office Proficiency: Advanced skills in Word, Excel, and PowerPoint.

Omnichannel Marketing Knowledge: Experience in executing marketing strategies across both digital and in-store channels.

Collaboration and Partnership: Strong ability to collaborate with cross-functional teams, internal partners, and external stakeholders (e.g., Citi).

Customer-Centric Approach: Focus on customer acquisition, engagement, and retention, leveraging personalization strategies.

Campaign Meas