Senior Marketing Manager

Visa Sponsorship is not included in our hiring package. Applicants will need to be authorized to work in the U.S.

 

BetterCloud is the market leader for SaaS Operations, enabling IT professionals to transform their employee experience, maximize operational efficiency, and centralize data protection. With no-code automation enabling zero touch workflows, thousands of forward-thinking organizations like Twitch, Oscar Health and Cloud Factory now rely on BetterCloud to automate processes and policies across their cloud application portfolio.

 

With 10+ years experience pioneering the SaaS Operations movement, BetterCloud now serves the world’s largest community of SaaSOps experts. As host of Altitude, the industry’s leading SaaSOps event and publisher of The State of SaaSOps Report, the category’s definitive market research, BetterCloud is recognized by customers (G2) and leading analyst firms (Gartner and Forrester) as the market leader in SaaS Operations Management.

We’re looking for a Sr. Marketing Manager who loves a good challenge and thrives in start-up environments. You are an experienced marketer with years of experience and a proven track record of implementing marketing strategies and tactics that result in net-new pipeline. You know the ins and outs of building a campaign, segmenting an audience, and Marketing Automation, CRM platforms and can easily diagnose and fix issues. You have a strong understanding of the sales funnel and enjoy building, executing, and optimizing lead generation and ABM strategies.

About You

• 5-7+ years Marketing experience, preferably in a start-up environment
• 3+ years of hands-on experience with Marketing Automation Platforms (Marketo preferred)
• As a Senior Marketing Manager, you are a seasoned professional with extensive experience in demand marketing and growth marketing
• You are adaptable, having worked in teams of various sizes and with different budgets, and you bring a wealth of knowledge and innovative approaches to BetterCloud
• Proven track record of successfully launching high impact integrated marketing campaigns
• Ability to troubleshoot issues within the marketing technology stack and to thoroughly QA prior to launching campaigns
• CSS and HTML understanding as it relates to email design
• Understanding of Marketing Technology tools, integrations, and the flow of data between various systems

What You’ll Do 

• Craft marketing plans that align with company goals, focusing on demand generation and growth
• Implement marketing campaigns from conception to execution, ensuring they meet targets
• Evaluate the performance and ROI of marketing campaigns, optimizing process, adjusting demand tactics and strategy accordingly
• In collaboration with the Marketing team, continuously improve and pilot new approaches to creating, capturing and converting demand 
• Design and execute effective email marketing strategies, utilizing marketing automation tools for efficiency and impact.
• Oversee the marketing operations to ensure smooth execution and alignment with broader business objectives.
• Jointly own the Marketo Lead Database, focusing on data enrichment, completeness, and hygiene to ensure data is syncing correctly between platforms and email communications are inboxed
• Capture every marketing touchpoint for consistent multi-touch attribution and put attribution models in place to help achieve Pipeline, MQL, Lead, and various conversion goals
• Work closely with the full Go-To-Market teams to ensure cohesive strategies and execution across sales and marketing.

Goals

In your first week, you will have…

• completed our 4-day universal onboarding program, BetterBeginnings 
• met with your manager 1:1
• met your team
• gained access to the tools and resources necessary to be successful in your new role 

 

In your first 30 days, you will have…

• completed your department’s functional onboarding program 
• met and collaborated with your team 
• identified projects and tasks that you’ll dive into moving forward 
• [only if department specific] completed XYZ certification 

In your first 60 days, you will have…

• Develop a clear understanding of our ICO and how current strategies align with it.
• Initiated the planning of the new marketing campaign,incorporating your insights and expertise.
• Begun implementing improvements in marketing operations for increased efficiency.
• Launched new marketing campaigns and started measuring their impact.

 

What We Offer

• Medical, Dental, and Vision benefits (100% employer-paid