Vans: Coordinator, Brand Social & Community

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Brand Social & Community Coordinator at Vans looks a little like this.

As Brand Social & Community Coordinator, you will integrate social media strategies and tactics to amplify Vans’s key stories across all Vans social channels. Your role will both plan and execute innovative social strategies that will drive engagement around our campaigns and platforms through an insights-driven communications approach that builds upon our social media assets across multiple platforms.

You will help guide global social media & community manager on campaign planning and execution, including partnering with the Americas, EMEA & APAC markets to drive globally consistent messages across key social platforms.
 

Let’s break down that day-in-the-life a bit more.

• Work with the Manager, Social Media & Community to develop and execute comprehensive social media strategies aligned with the brand objectives.
• Collaborate with the Global Brand Marketing team on seasonal briefs that inform organic social assets needs to support key stories and cultural moments.
• Ensure our regional and external partners have the tools needed to support key stories in their regional social landscapes
• Work in partnership with the Manager, Social Media & Community on go-to-market calendar with robust tactics integration.
• Work closely with marketing, PR, and product teams to align social media efforts with broader brand initiatives.
• Create engaging and on-brand content across various social media platforms.
• Identify opportunities to collaborate with influencers and brand advocates.
• Monitor and analyze performance metrics.
• Prepare regular reports highlighting key insights, trends, and opportunities
• Keep abreast of emerging trends and technologies in social media and community management.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 2+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Strong understanding of social media platforms, algorithms, and best practices.
• Experience in youth marketing, (footwear, apparel, music marketing) in the digital space.
• Excellent written and verbal communication skills.
• Working knowledge of Social Media Management tools.
• Ability to analyze data and derive actionable insights.

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.

To learn more