Senior Director of Marketing

About XTI Aerospace:  

XTI Aerospace is a pioneering leader in xVTOL and powered-lift aircraft solutions. We’re developing the TriFan 600, which combines helicopter vertical takeoff and landing (VTOL) versatility with the speed, range, and comfort of a fixed-wing aircraft—to redefine regional air travel.    

Introducing the TriFan 600 – an xVTOL aircraft that takes off and lands like a helicopter and flies with the speed, range and comfort of an airplane. It’s about time.    

If you’re passionate about pioneering aerospace innovation, eager to work on projects that redefine the way we move, and ready to join a company where every role is an opportunity to change the world, then welcome aboard. Explore our career opportunities and be part of a team that’s not just dreaming of the future—we live it   

Position Summary:  

The Senior Director of Marketing will lead and execute all aspects of the marketing strategy, with a strong emphasis on digital channels, AI tools, brand positioning, analytics, and campaign performance. You’ll shape how the world sees XTI—from web presence and social media to email marketing, public communications, events, and beyond. This is a unique opportunity to own a cutting-edge marketing function at a company that is redefining what is possible in aerospace. 

Key Responsibilities  

Digital Marketing Leadership 

• Lead multi-channel digital campaigns (email, paid media, organic, SEO, content, social) to build brand awareness and generate leads within target aerospace sectors. 

• Integrate AI-driven tools for campaign personalization, audience segmentation, and adaptive content delivery to optimize performance. 

• Manage website and analytics platforms, employing AI-based solutions for real-time user behavior tracking, journey mapping, and UX optimization. 

• Develop and oversee dynamic, AI-enhanced performance dashboards that provide predictive insights and automated reporting on KPIs such as traffic, engagement, and conversion rates. 

Content, Communications & Messaging 

• Own and evolve the brand voice and messaging strategy across all platforms - from social posts and email newsletters to executive communications and product overviews. 

• Leverage generative AI platforms to assist with the creation of compelling content (web, blog, video scripts, infographics) while maintaining high editorial standards and brand tone. 

• Produce and manage compelling content (web, blog, video, etc.) that communicates the value of our aircraft and the future of VTOL. 

• Tailor communications to different customer personas,and adapt technical content for varied audience comprehension levels. 

• Manage internal and external communications workflows including PR coordination, speaking engagements, and investor messaging. 

Social Media & Community Engagement 

• Develop and execute a data-informed social media strategy across platforms like LinkedIn, Instagram, Twitter/X, and YouTube. 

• Grow audience engagement, follower base, and thought leadership in the vertical flight and aerospace community. 

• Monitor community sentiment and social listening to identify emerging trends and high-impact engagement opportunities in the vertical flight and aerospace space. 

• Utilize AI for automated moderation, response drafting, and competitor benchmarking to support continuous improvement in social media presence and influence. 

Campaigns, Events & Product Launches 

• Support development and execution of integrated brand and product campaigns—including major aircraft milestones and announcements—using AI for message testing and channel strategy. 

• Coordinate XTI’s participation in industry events, trade shows, and customer engagements. 

• Collaborate with agencies and contractors while integrating AI-driven tools into workflows for creative production, ad targeting, and post-campaign analytics.

Embracing AI in Marketing Functions 

a. Strategic AI Integration 

• Champion the identification, adoption, and integration of AI tools across all marketing disciplines to drive efficiency, precision, and innovation. 

• Stay informed on MarTech trends such as generative AI, predictive modeling, and intelligent automation—translating them into actionable capabilities. 

b. AI-Driven Campaign Optimization 

• Use machine learning tools for dynamic segmentation, predictive lead scoring, and campaign outcome forecasting. 

• Apply AI to automate A/B testing, adjust spend a