Jobs and Careers

Digital Marketing Specialist

UKRemotefull_timeVerifiedPosted 22 Feb 2025

About the role

This is a remote position.

40 hours per week; 9 AM - 6 PM Maryland Time,

We're seeking a versatile Digital Marketing Specialist to join our agency. In this role, you'll manage diverse digital marketing strategies for multiple clients across various industries. Your expertise will be crucial in driving online presence, lead generation, and ROI for our client portfolio.

Key Responsibilities

Multi-Client Campaign Management
● Develop and execute tailored digital marketing strategies for a range of clients.
● Adapt quickly to different industries and client needs.
● Manage multiple projects and deadlines efficiently.
● Conduct regular strategy reviews and adjustments based on client feedback and performance data.
● Coordinate with internal teams to ensure seamless campaign execution across all channels.

Paid Advertising
● Create and optimize campaigns across platforms like Google Ads and Meta Ads.
● Implement advanced targeting, A/B testing, and bid strategies to maximize client ROI.
● Stay updated on emerging ad platforms and features relevant to client industries.
● Implement cross-channel retargeted strategies tailored to each client's sales funnel.
● Develop and manage budget allocation strategies across different ad platforms for each client.
● Create compelling ad creatives and copy tailored to each client's brand voice and target audience.

Email Marketing
● Design customized email campaigns using various platforms (e.g., Mailchimp, Constant Contact, GoHighLevel).
● Develop segmentation strategies and personalized content for diverse client audiences.
● Analyze performance metrics and optimize for improved engagement across different sectors.
● Implement automated email workflows and drip campaigns tailored to each client's customer journey.
● Ensure email deliverability and compliance with anti-spam regulations across all client campaigns.

SEO Fundamentals
● Conduct industry-specific keyword research for various clients.
● Optimize on-page elements and recommend content strategies aligned with SEO goals.
● Provide basic SEO audits and improvement plans tailored to each client's website.
● Monitor and analyze competitors' SEO strategies for each client.
● Collaborate with content teams to develop SEO-friendly content calendars for clients.

Analytics and Reporting
● Track and analyze KPIs across multiple client accounts and marketing channels.
● Create comprehensive, client-specific reports showcasing performance and ROI.
● Translate data into actionable insights and recommendations for each client.
● Implement and manage tracking tools (e.g., Google Analytics, Tag Manager) across client websites.
● Develop custom dashboards for real-time monitoring of key metrics for each client.

CRM and Lead Management
● Implement lead nurturing workflows to guide prospects through the sales funnel.
● Integrate marketing efforts with various CRM systems.
● Collaborate with the digital marketing team to optimize lead quality and conversion strategies across client accounts.
● Develop lead scoring models tailored to each client's business objectives.

Requirements

● Proven agency experience in digital marketing, managing multiple client accounts. (2-3 years experience)
● Proficiency in various paid advertising platforms, email marketing tools, and SEO practices.
● Strong analytical skills with the ability to interpret data from multiple sources and clients.
● Excellent communication skills, adept at explaining strategies to both team members and clients.
● Adaptability and quick learning ability to handle diverse client industries and tools.
● Experience with a range of CRM and marketing automation platforms.

Independent Contractor Perks