Director, Product Advertising and Monetization

It is an exciting time to be part of the PatientPoint team! As the clear leader in the point-of-care industry, we offer an ideal, people-focused place to innovate, positively impact patient education and doctor-patient connections, and be inspired to build a great career. 

Job Summary
The Director, Product, Advertising Technology & Monetization drives the business’s advertising as a product solution forward. Armed with a deep understanding of advertising technology and novel approaches to commercializing access to audience segments, this position will look to modernize, evolve, and scale the methods and tools advertisers leverage to reach our audiences. This position should be well-versed in double-sided platform strategy, modern advertising and media techniques and dynamic auction management systems with a keen interesting in innovating and commercializing new advertising formats that help connect life sciences brands with the physicians and patients who rely on their treatments. As a small, nimble team, this role requires an individual who is comfortable providing strategic direction and hands-on implementation across a matrixed team. 

Experience with the commercialization process and stakeholder needs within pharmaceutical and life sciences companies is a plus, but not a requirement for the position. 

This role will routinely collaborate with key leaders and teams within our organization and within client organizations to optimize strategic execution against business objectives. A high level of executive presence and an ownership mindset are critical.

 

What You’ll Do

• Product leadership (including the ability to generate organizational alignment and buy-in) and must have a spirit of innovation that will fuel the organization’s transition from a closed advertising network to a highly targetable double-sided platform.
• You’ll represent PatientPoint at appropriate industry organizations and serve as an internal evangelist for the adtech/digital media transformation as well as emerging non-traditional advertiser messaging opportunities. 
• Requires expert knowledge of digital media and various adtech ecosystems with a focus on the programmatic landscape and novel monetization methodologies and a passionate desire to apply that knowledge to new frontiers in the digital out of home space. 
• Delves deep into the intersection between Digital Out of Home (DOOH) and programmatic media to develop/drive the vision and strategy that will propel the largest point of care digital display network to deliver a true programmatic offering for any/all programmatic media buyers.

 Within your first 120 days, you will: 

• Develop strong working relationships across teams including Engineering, Product, Operations, Data Science and Business Development/Sales
• Implement practices to effectively collect feedback, assess & improve client satisfaction and drive future improvements to the PatientPoint advertising 
• Develop and own the roadmap that enables real-time and highly targetable offerings and improves the experience of client activation for DOOH campaigns deployed at the point of care.
• Assess the existing technology and programmatic approach and develop a product strategy that expands potential and opportunity for a full set of programmatic deal types.

 Within your first year, you will continue to: 

• Lead the ideation, development, and technological innovation that will help shape and support a strategy for injecting advanced adtech and digital media into the PatientPoint media network
• Lead the development of the organization’s Advertising as a Product strategy that is supported by next-generation network infrastructure
• Build consensus on ad channel priorities and drive product development and adoption with cross-functional teams
• Collaborate with customer segment and marketing teams to articulate the value proposition of the channel and related releases to the Commercial teams

 

What We Need

• 7+ years of digital product management, media and/or life sciences related experience in digital platforms  
• BS degree from an accredited Institution in a technical field or equivalent experience 

 

Desired Qualifications

• Fluent and knowledgeable about programmatic and digital media and ad technology (knowledge and experience with the digital OOH landscape is a plus) 
• Able to influence internal audiences. You are a change agent.
• Capable of breaking down complex technical concepts to technical and non-technical audiences
• Experience managing integratio