Sr. Manager, Small Business Portfolio - Integrated Marketing

Company Description

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

Job Description

Role Overview

As Sr. Manager, Small Business Portfolio - Integrated Marketing for Authorize.net, you will serve as a key strategic partner to marketing leadership and play a critical role in shaping how the Authorize.net brand shows up in the market as we expand globally. This is not a traditional content marketing role. It is a high-impact leadership position for a proactive, strategic, and highly collaborative marketer who can act as a head of content while also identifying opportunities to strengthen business development, organizational connectivity, and market presence.

You will lead the development of a modern, audience-centric content strategy that supports demand generation, brand authority, partner engagement, and regional expansion. You should be equally comfortable building strategic plans, spotting gaps and growth opportunities, creating compelling content, and driving cross-functional alignment across teams and regions.

This role is ideal for someone who thrives in ambiguity, takes initiative without waiting for direction, and can operate as a trusted extension of leadership bringing both strategic perspective and hands-on execution to the table.

What You’ll Own

Content Strategy & Editorial Leadership

• Develop and lead ANET’s content strategy in alignment with marketing priorities, business goals, GTM plans, and global expansion efforts.
• Act as the central strategic lead for content across campaigns, thought leadership, brand storytelling, and demand generation.
• Build and manage an integrated editorial calendar that aligns with priority initiatives, key audience segments, partner opportunities, and regional market needs.
• Ensure content priorities reflect both immediate campaign goals and longer-term brand positioning objectives.
• Identify content gaps, emerging themes, and whitespace opportunities that can elevate ANET’s relevance and authority in the payments ecosystem.

Brand Storytelling & Market Positioning

• Help shape and refine ANET’s brand narrative as the business evolves and expands into new markets.
• Create content that strengthens ANET’s position as a trusted, innovative, and globally relevant brand for merchants, partners, and industry stakeholders.
• Translate complex payments and commerce topics into compelling, accessible, high-value stories for diverse audiences.
• Drive thought leadership initiatives that position ANET as a category leader and strategic partner.

Strategic Opportunity Identification

• Proactively identify opportunities for business development support, cross-functional collaboration, and stronger connectivity across the organization.
• Surface ideas that connect content and marketing efforts to broader business priorities, including partnerships, regional launches, customer engagement, and market education.
• Act as a strategic “connective tissue” across teams bringing together brand, campaigns, product marketing, partnerships, sales, regional stakeholders, and leadership where needed.
• Recognize when content can do more than drive awareness, using it to unlock conversations, support revenue goals, and create stronger alignment across internal and external audiences.

Content Creation & Performance Optimization

• Oversee and contribute to the creation of high-quality, multi-format content including blogs, guides, case studies, landing pages, executive messaging, thought leadership, customer stories, sales enablement content, and partner-facing assets.
• Ensure content is optimized for discoverability, engagement, and conversion across SEO, LLMs and evolving search and answer environments.
• Partner with digital and web teams to improve content experience, site journeys, and on-page performance.
• Maintain high standards for brand voice, messaging consistency, compliance, and quality across all content outputs.
• Use performance data and audience insights to refine strategy, improve content effectiveness, and inform future priorities.

Global Marketing Readiness

• Help prepare ANET’s content and brand strategy for global scale, ensuring messaging can flex across regions while p