Sr. Channel Strategy Specialist

Application Deadline:

05/25/2026

Address:

250 Yonge Street

Job Family Group:

Marketing

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview

The Sr. Channel Strategy Specialist works with the Manager, Channel Strategy to manage the execution of the campaign strategy with a focus on delivering standardized, relevant and timely communications to our Collectors in support of our Partners, Program Marketing and Rewards teams. The Sr. Channel Strategy Specialist seeks new ways to add value, consistently meeting and exceeding day-to-day Partner needs, and plays a key role in ensuring all projects are completed on time and on budget.

Responsibilities:

• Supports the development, implementation and monitoring of campaigns & portfolio across Email, Social, Programmatic, Search, and owned marketing channels,
• Act as the primary stakeholder in media planning for AMRP and its’ Partners
• Assist in the delivery of marketing activities for assigned Partners ensuring all creative assets are created/supplied, built to spec, on schedule, within budget, and comply with legal, brand standards and AODA compliance    
• Partner with key internal Marketing stakeholders on automation of campaign orchestration
• Work in partnership with Strategic Partnership, Partner Marketing and Analytics team to track digital marketing performance and proactively develop customer marketing plans to make program impact
• Collaborate with Partner Marketing, Strategic Partnerships and Analytics & Insights team on end to end omni-channel measurement
• Build and maintain a professional relationship with internal & external stakeholders and Clients, through all aspects of the campaign process from planning to deployment via written and verbal communications – project briefs, creative presentations, weekly status calls, etc. 

Qualifications:

• Minimum 3 years of related work experience within marketing. Agency and/or Loyalty experience is an asset
• Experience in digital and/or owned marketing campaign management (Email, Web, Social, Programmatic, Search, AdTech), either directly in execution, strategy or in media planning
• Previous client management experience is an asset
• Experience in monitoring campaign performance and optimizing when required

Salary:

$56,000.00 - $103,500.00

Pay Type:

Salaried

The above represents AIR MILES’ pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position.

AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit:   https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and ou