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NE-Head of Revenue Marketing (Field & Demand Generation)

Nexton
UKRemotefull_timeVerifiedPosted 13 Jan 2026

About the role

This is a remote position.

Role Overview Nexton is a U.S.-based, profitable B2B technology services company building a bridge between the world’s most ambitious technology companies and exceptional engineering talent in Latin America. Our mission goes beyond staffing. By creating access to high-quality, global opportunities, we help talented engineers in the region learn, grow, and build world-class careers. Over time, many of them go on to lead teams, start companies, and create a compounding economic and social impact across Latin America. We are hiring a Head of Revenue Marketing (Field & Demand Generation) to play a critical role in scaling that mission. By building a high-touch, relationship-driven demand engine, this role directly influences how many opportunities we can create and how much impact we can have in the region. This is a senior individual contributor (IC) role. You will be the sole owner and hands-on executor of all revenue marketing programs, with no direct reports. You will operate with significant autonomy, acting as a mini-CMO for revenue marketing while working in tight partnership with Sales and company leadership. This is not a brand marketing role and not a people management role. Your mandate is simple and high-bar: create qualified pipeline that converts to revenue. This role is based in the San Francisco Bay Area and requires regular in-person engagement with prospects, customers, and partners. Responsibilities: You will personally design, execute, and optimize all programs below. This is a one-person function run in tight partnership with Sales.
  • Field Marketing & Events (Primary Lever)
    • Build and execute a Bay Area–led, multi-city field marketing strategy (SF, Peninsula, South Bay, Seattle, LA, NY)
    • Own high-impact formats:
      • Executive dinners and founder-led events
      • Small, curated roundtables for senior technical leaders (VP Eng, CTO)
      • Office visits and relationship-driven touchpoints
    • Own events end-to-end: strategy, guest list, execution, follow-up, and pipeline attribution
  • Executive & Account-Based Programs
    • Design account-based field programs for high-value target accounts
    • Run hospitality programs that keep Nexton top of mind with executives
    • Coordinate thoughtful gifting, handwritten notes, and milestone-based outreach (fundraising, leadership changes)
  • Signal-Based Demand Generation
    • Build playbooks triggered by high-intent signals:
      • Fundraising announcements
      • Engineering hiring activity
      • Org changes at target accounts
    • Execute differentiated outreach (events, executive invites, curated experiences)
    • Avoid low-quality outbound; every touch should feel intentional and senior
  • Experimentation & Revenue Impact
    • Run a steady cadence of new demand generation experiments (approximately one per month), each with clear hypotheses, success metrics, and learnings
    • Define hypotheses, success metrics, and ROI upfront
    • Scale what works, kill what doesn’t
    • Operate with real budget ownership and high accountability
  • Sales Alignment
    • Partner tightly with Sales to convert engagement into pipeline
    • Ensure fast, disciplined follow-up on all field-sourced leads
    • Track influence on pipeline, conversion rates, and revenue
What Success Looks Like
  • Consistent creation of qualified, sales-accepted pipeline
  • Strong executive attendance and engagement at events
  • Clear attribution between programs and revenue outcomes
  • Sales trusts and prioritizes field-generated leads
  • Field marketing becomes a repeatable growth engine

Requirements

  • 8+ years in field marketing, demand generation, or revenue marketing in recruiting, staffing, SaaS or adjacent industries
  • Proven track record owning pipeline as a senior IC
  • High-energy, hands-on executor who thrives in ambiguous environments
  • Deep comfort operating in-person with senior executives
  • Highly structured, metrics-driven, and execution-focused
  • Strong exp

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Company

Nexton

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