Sr. Manager, Data Strategy & Measurement

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Job Summary

As the Senior Manager of Data within Comcast Advertising, you will play a pivotal role in driving data and measurement innovation by recommending strategies and initiatives to achieve long-term organizational goals and financial and operational objectives. You will leverage your knowledge of data and measurement in advertising as well as privacy regulations to recommend partners, data integrations and strategic opportunities that empower business growth and profitability, optimize client integrations, and shape the future of advertising. You will work closely with executive leadership, legal teams, product managers, and other key stakeholders to implement high-impact data and measurement solutions that achieve business objectives, adhere to privacy regulations and are aligned to strategic plans and operational programs. This position requires both strategic vision and technical acumen, the ability to collaborate cross-functionally as well as the ability to manage daily operations of the Data Strategy and Measurement team. You will mentor and develop junior team members and will have a high degree of impact on business results.

Job Description

Core Responsibilities

• Conducts special studies for top management in areas such as the organization's operational effectiveness, capacity utilization, operating cost containment, and data and measurement capabilities.
• Identifies, evaluates, and recommends specific merger, acquisition, and partner opportunities; supports the execution of transactions and assists with managing post-merger or post-deal integration efforts, including commercialization and operational alignment.
• Communicates and interfaces with potential business, data, and measurement partners.
• Interprets business analysis such as cash-flow, revenue, forecast, and break-even analyses to recommend strategic actions. Effectively communicates results to senior management.
• Directs and participates in projects for environmental scans, ecosystem analyses, organizational positioning, and other studies related to the Company's growth and profitability.
• Creates economic analyses and business models for specific products/services, companies, industry sectors, and strategic partners.
• Develops, mentors, and trains the Strategic Planning team; monitors departmental goals and participates in performance evaluations.
• Makes business-impacting decisions on the ground-floor and through cross-functional collaboration.
• Provides strategic guidance on data and measurement initiatives, including regulatory compliance (e.g., CCPA, CPRA, Opt-in), and aligns efforts with business strategy and operations.
• Collaborates with senior leadership, legal, business, and technical teams to ensure alignment of data-driven initiatives with organizational goals.
• Communication & Influence: Exceptional communication skills with the ability to influence and align diverse stakeholder groups, including executive leadership and external partners.
• Problem Solving & Innovation: A forward-thinking mindset with the ability to identify new opportunities and resolve complex challenges with creative, scalable solutions.
• Client Orientation: A customer-focused approach, using data to create meaningful and impactful outcomes that exceed client expectations.
• Collaboration & Accountability: A collaborative mindset capable of fostering teamwork across departments while ensuring accountability for results.
• Project Management: Strong project management abilities, including leading complex initiatives from ideation through execution.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent, and punctual attendance. Must be able to work nights and weekends, variable schedule(s), and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

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