Director, Customer Marketing-Ophthalmology

The Customer Experience Team is looking for a skilled content marketer to join our team to help facilitate customer experience across the Retina Specialist and consumer audiences. The Director, Customer Marketing, will contribute to the financial success of Regeneron's Injection product and will report to the Executive Director, Marketing. This person will implement the approved Brand plan and have primary responsibility to lead the development and implementation of the strategic and tactical plans/programs as it relates to customer specific marketing for large physician groups, key accounts and Academic Centers, for all FDA approved indications.

In this role, a typical day might include the following:

• Expand branded and unbranded content strategy, topics, themes and tones, messages, and experience tailored to HCPs and DTC audiences

• Oversee the creation of marketing collateral and promotional plans

• Ensure compliance with industry standards and regulations in healthcare marketing

• Work with Agency partners to monitor and optimize campaign effectiveness and ROI

• Support documentation of campaign & content calendars and channel best practices

• Support ongoing testing & learning initiatives, including A/B testing and engagement performance tracking

• Continuous generation of new ideas to support brand growth and innovation

This role may be for you if:   `

• Develop and execute content strategies targeting HCPs and DTC audiences in owned and paid channels

• Help drive scalability of content, templates, components, and content guidelines across channels and individual tactics

• Manage CRM and Social programs to enhance customer engagement and retention

• Collaborate with cross-functional teams to align content with brand messaging

• Lead demand generation campaigns, integrating social and digital marketing best practices

• Analyze customer data and insights to optimize marketing performance

• You have experience working alongside agency partners and internal teams further enabling content strategies to deliver bespoke tailored experiences for a data-driven view of our customers

• These experiences manifest in owned and paid channels with a diverse range of strategies, tactics, and tone which best meet customer needs where they are within their journey

To be considered you must have a Bachelor's degree in marketing, Communications, or related field, MBA preferred. 5+ years of experience in pharmaceutical marketing, with a focus on content and CRM. The ideal candidate has 5-year experience working within pharmaceutical marketing organizations with a heavy emphasis on content marketing ranging from on-site, syndicated, and paid platforms. Experience working with MLR committees within pharmaceutical companies. Ophthalmology (Retina), Oncology or Rheumatology experience preferred.

Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive and diverse culture that provides comprehensive benefits, which often include (depending on location) health and wellness programs, fitness centers, equity awards, annual bonuses, and paid time off for eligible employees at all levels!

Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.

For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions.  For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.

Please note that certain background checks will form p