Director, Marketing Management

If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care.

Do you have the keen ability to address financial professional & investor needs through content marketing plans that drive engagement and business objectives?  Are you ready to lead a high-performing team focused on simplifying complex financial topics and building Nationwide’s brand as one of America’s largest financial services companies? If you are passionate about the financial services industry, both creative and strategic, an excellent relationship builder and focused on making a real and positive impact on America’s retirement readiness, we want to know more about you!

As a Marketing Director, you'll partner with the Nationwide Retirement Institute (NRI), an industry leading thought leadership organization focused on improving financial outcomes for Americans. In partnership with the NRI, your team will build financial professional targeted content marketing plans that generate interest in Nationwide, connect financial professionals to Nationwide specialists, and spark a need for Nationwide solutions. Your high-performing team develops and optimizes the marketing plans that drive financial services brand awareness, financial professional engagement, business integration and sales opportunities.  

Core Duties and Responsibilities: 

Strategic Marketing Leadership: Leads all aspects of creating breakthrough go-to-market strategies aligned to strategic business & enterprise priorities. Leads a team that drives measurable business outcomes by strategically informing, building, and aligning needs-based content marketing to Nationwide solutions. Includes active participation in the Nationwide Retirement Institute’s program development, optimization and prioritization forums.

Delivering Marketing Effectiveness and Value: Develops clear content marketing measurement plans and goals, inclusive of content library & event measurement, business aligned metrics, and ongoing measurement across all promotional channels. Recommends budget and needed marketing activities; secures necessary resources to execute marketing plans. Determines team learning plans, content governance procedures and evaluates ongoing effectiveness of marketing initiatives; adjusts accordingly.

Commitment to Disciplined Decision Making aligned to Business Needs: Uses primary and secondary market research, proprietary data and business inputs to inform a focused decision-making approach to content marketing strategy, resource prioritization and ongoing optimization. Considers competitive landscape, market environment, financial professional sentiment and needs, Nationwide’s simplicity value proposition, business objectives, and available data and resources to generate effective strategies tied to measurable business outcomes.

Champions Marketing Collaboration: Works across the Marketing organization to leverage investments and resources to develop and deliver business-aligned marketing strategies. Leads team to execute with a community mindset and encourages agility, adaptability, shared best practices and ongoing optimization. Drives alignment & integration with marketing peers leading financial services brand, product, firm and financial professional experience strategies.

Leads with a Growth Mindset: Promotes a culture within the team that continues to accelerate our competitive advantage by turning challenges into opportunity, approaching problem solving with creativity, embraces feedback, and prioritizes learning and upskilling.

Organizational management: Hires and develops talent, provides consistent coaching and feedback, administers performance and compensation recommendations.

License/Certification/Designation: Role requires FINRA Series 26, 6 licenses. Will be required to acquire within 120 days of hire. Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus.

Experience: Ten or more years of financial services marketing experience including insight generation, content development and go-to-marketing planning; Strong track record of leading high-performing and highly engaged teams; B2B marketing experience preferred.

Knowledge, Abilities and Skills:

In-depth understanding of financial services products, intermediated financial services distribution systems and