Digital Advertising Associate (On Site - Washington, DC)

Rational 360 is hiring a Digital Advertising Associate to help manage and execute the firm's digital advertising campaigns. The ideal candidate will have experience managing paid digital ads, be well-versed in online and social media communications, and ideally will have experience in agency, political, or public affairs settings. Candidates must be eager to work in a fast-paced environment and able to manage a diverse workload.

In this role, you will collaborate with the digital advertising team and client teams to manage and execute digital advertising campaigns from start to finish. The Digital Advertising Associate will help execute the digital strategy for client accounts including acquisition and activation ads, education and persuasion ads, online fundraising, and social media promotion.

About Rational 360

The Rational Way: All in Partners

Rational 360 is a leading full-service strategic communications and digital agency, with offices and staff located across the country. We recognize that communications and public affairs rarely take place in a vacuum, and our work is always crafted using the best data analysis to support organization-wide strategic objectives for our clients.

From public relations and public affairs to crisis communications and new media strategy, our experienced team takes an innovative, active approach to advancing your mission-critical goals. We understand the unique opportunities and challenges of the 21st century media landscape and operate as an extension of your own communications and leadership teams.

The Rational Approach: Integrated Campaigns

We create custom campaigns that are integrated with communication, policy, or business goals an organization may have and we measure our campaigns on their ability to deliver outcomes and results. Our creative and relentless approach inspires hearts and minds, turns data into action, opens commercial markets, and drives impactful outcomes that win.

The Rational Difference: Connected Where it Matters.

Our bipartisan team members have worked at every level of business and government and our networks extend deep into the Halls of Congress, the White House, and Fortune 500 boardrooms across the country. We have the pulse of mission-critical conversations and implement campaigns when and where it matters most – and measure success at every point in the process.

Requirements

• 1-2 years experience with hands-on-keyboard digital advertising
• Hands-on-keyboard experience with the following advertising platforms: Meta (Facebook + Instagram), X (Twitter), Google Ads, LinkedIn, Stackadapt, Simpli.fi, Liveramp, or other programmatic platforms.
• Intermediate knowledge of Google Analytics, including conversion tracking, Goals, Funnels etc.
• Experience reporting on paid/owned/earned social media
• Experience executing ad campaigns with different goals, including acquisition, fundraising, and persuasion
• Familiarity with Microsoft Office, browser plug-ins, and third party analytics/measurement tools in addition to each platform’s native measurement solutions
• Superior communication skills: be comfortable in managing and handling internal and external communications with grace and ease.
• Extreme attention to detail and strong writing skills are required.
• Ability to set advertising goals for campaigns and drive toward them
• Ability to work both independently and as a collaborative team.
• Proven ability to develop creative, strategic digital solutions to communications challenges Experience working on a fast-paced team with multiple projects happening at the same time.

Bonus Points:

• Experience in public affairs/advocacy setting is a plus
• Basic HTML is a plus.
• Basic knowledge of organic search engine optimization is a plus
• Familiarity with programmatic media buying is a plus.
• Knowledge of multi-touch attribution solutions are a plus.
• Bachelor’s Degree

Core Responsibilities:

• Collaborate with internal teams in developing and executing paid social media and paid search strategies across platforms.
• Launch/manage/optimize and report on campaigns, primarily Facebook/Instagram advertising and paid search campaigns on Google and Bing.
• Report on performance and analyze data to determine results and actionable learnings.
• Represent your department in client meetings and conference calls.
• Participate in new business proposals/presentations.
• Compile SEO Audits/Recommendations and advise on implementation to whatever degree your experience allows.
• Keep up-to-date on industry trends, including how to best apply them to client initiatives.