SAFe Professional Life-cycle Marketing Contractor

Company Description

Who we are:

Scaled Agile, Inc., (SAI) is the provider of SAFe®, the world’s leading Framework for enterprise agility. Through learning and certification, a global partner network, and a growing community of over 1,000,000 trained professionals, SAI helps enterprises build better systems, increase employee engagement, and improve business outcomes.

Based in Boulder, Colorado, SAI is a member of the Pledge 1% corporate philanthropy movement. SAI contributes to the local community through this program and inspires and encourages other companies to do the same.

Job Description

Overview of position:

Scaled Agile is seeking a contractor for a SAFe Professional Life-cycle Marketing Specialist for 6 months.  As a key contributor to growing SAFe Professional engagement, this position is responsible for the overall success of communication activities and campaigns to drive individual purchases. 

As a key member of the SAFe Professional team, you will be primarily responsible for managing the execution, optimization, reporting and operations for individual certification renewals. You will support targeted campaigns to drive demand for SAFe content, courses, and practice materials. You will focus on the SAFe Professional individual e-commerce channel to ensure that order flow issues and challenges are identified quickly and resolved promptly.

Additionally, this role will assist in the development of the overall renewal strategy for new SAFe Professional or individual products as well as coordinating the go-to-market functions with product management, product marketing and the SAFe Professional segment leader. 

What you’ll be doing:

You are passionate about creating value for internal customers, external customers, and partners. You navigate your day-to-day with urgency and have the courage to ask the right questions critical to customer needs and business success. A strong business acumen, an analytical approach, a thorough understanding of e-commerce marketing, and persistent curiosity are critical to success in this role.  You have a customer-first collaborative mindset.  You can build strong relationships at all levels of the business.  Attention to detail is your superpower.

We are looking for a SAFe Professional Life-cycle Marketing Specialist to:

• Assist in the development and execution of customer lifecycle campaigns designed to increase renewals, and support targeted curriculum campaigns to drive demand for SAFe roles based training and certification
• Collaborate to optimize renewal strategy for existing products
• Manage renewal operations, communications and messaging
• Develop and execute tests in renewal communications
• Identify underserved and missed customer segments
• Maintain renewal reporting
• Facilitate research and analysis to understand trends and opportunities, and identify areas for action
• Identify new channels or methods of increasing renewals
• Manage the feedback loop from performance to optimization/testing for improvements
• Develop lists for Outbound Campaign Management and coordinate logistics with all necessary parties
• Maintain campaign quality and verify offers and promotions are being sent correctly
• Report on Campaign Performance, Lead Activity, Trackable Sales, etc.
• 3 to 6 month contract

Qualifications

Skills and experience that are important for the role: 

• 3+ years of experience working in a high-growth B to C environment in outbound marketing or e-commerce sales operations
• High-volume SaaS or e-commerce experience is a plus
• Familiarity with Marketo or other email marketing tools and best practices is critical
• Strong organization and analytical skills
• Experience with data collection, analysis, and reporting
• Excellent communication, presentation, and problem-solving skills - This includes demonstrating the ability to address any issue in collaboration with others effectively
• Research skills, curiosity about business components
• Confident using Google Suite Tools.

Additional Information

Compensation: 

Scaled Agile is committed to fair and equitable compensation practices. The target hourly rate for this role is $75 - $100. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, and certifications.

Location:

We proudly support a collaborative remote environment for our globally distributed teammates, while also using our Boulder office as a resource. #LI-Remote

Why Scaled Agile?

We are a growing organization with a proven revenue model and are