Senior Integrated Marketing Manager

Company Description

Hitachi Solutions is a global Microsoft solutions integrator passionate about developing and delivering industry-focused solutions that support our clients to deliver on their business transformation goals. Our industry focus, expertise, and intellectual property is what truly sets us apart. We have earned, and continue to maintain, a strategic relationship with Microsoft. Recognized for our achievements - teaming with our clients to deliver innovative digital solutions and services - is how we have achieved year after year recognition.

As their trusted advisor, we support our clients to deliver on their strategic business initiatives as they unify, automate, and modernize their data and operations to increase efficiency, reduce costs, and enhance their customer’s experience. Our over 3,000 team members across 14 countries, and our 18 years of 100% focus on Microsoft technologies and business applications, is how we deliver excellence through expert services and industry-focused cloud solutions.

A part of Hitachi, Ltd., our company has a long and rich history of innovation, financial strength, and international presence of one of the world’s largest companies. Since 1910, Hitachi, Ltd. has been a leader in manufacturing innovative products and solutions that support industry and social infrastructure around the globe supported by 303,000 employees in over 100 countries and across 864 companies.

Hitachi Solutions is a global Microsoft solutions integrator passionate about developing and delivering industry-focused solutions that support our clients to deliver on their business transformation goals. Our leadership in Global Dynamics 365 Field Service and Manufacturing is what truly sets us apart and enables us to maintain a strategic relationship with Microsoft.
 

Job Description

We are seeking a high-performing B2B marketer to execute integrated campaign and marketing activities including campaign strategy, creative development, copywriting, and brand alignment. As an Integrated Marketing Manager, you will work closely with sales and marketing to develop and execute marketing campaigns that target key industries. This role requires a blend of creative content development, experience with digital marketing campaigns, and project management.  

Overview 

• Industry-Specific Marketing Strategy: Work closely with industry executive stakeholders on developing and implementing a comprehensive marketing plan tailored to the needs of each vertical.  

• Campaign Execution: Plan and execute multi-channel marketing campaigns across email, webinars, paid media, content syndication, events, and other channels. 

• Cross-Functional Collaboration: Enable collaboration and integration with teammates and cross-company stakeholders.  

• Content Creation: Write/edit compelling blogs, eBooks, infographics, case studies, and other marketing collateral to display our expertise. Develop and curate engaging content for our website, social media, and other online channels to captivate and inform our audience. Excellent written communication skills and proficiency in copywriting and editing. 

• Design: Assist in the design and production of digital materials, including ads, presentation decks, webinars, and event collateral to support our marketing efforts. 

• Event management: Help execute industry-specific events, from webinars, trade shows, membership opportunities, round table executive discussions, road shows and other industry specific engagements. 

• Analytics & Reporting: Track and analyze campaign performance, identifying areas for improvement and optimization. 

Qualifications

• Bachelor's degree in Marketing or related field required 

• 5+ years’ experience in B2B marketing at SaaS/high tech company, experience with Microsoft is MANDATORY, understanding the Microsoft Channel is essential.

• Excellent communication and project management skills, with the ability to clearly articulate marketing strategies and present data-driven insights. 

• Excellent written communication skills and proficiency in copywriting and editing. 

• Experience partnering with sales to execute marketing programs 

• Strong project management skills, attention to detail and the ability to manage a campaign end-to-end 

• Excellent communication skills, PowerPoint, and Excel skills 

• Excellent collaboration skills with ability to influence and build strong relationships with cross-functional or cross-geo teams in a high-growth company 

• Flexibility to work in a rapidly changing environment 

• Must be highly energetic, passionate, and have a positive "can do" attitude 
• Consulti