Sr. Ecommerce Manager

<h3><span style="font-size: 14pt;"><strong>About the Role:</strong></span></h3> <p><span style="font-size: 12pt;">Health-E Commerce is seeking a strategic, results-oriented Sr. Ecommerce Manager to lead our ecommerce and personalization efforts. This role owns the development and execution of our site strategy for FSAstore and HSAStore to drive revenue growth through improved site metrics. This is a player-coach role that requires both strategic leadership and hands-on execution. The Sr. Manager will partner closely with creative, UX, data, and product teams to improve our customer journey improve our customer acquisition, engagement, and lifetime value.</span></p> <h3><span style="font-size: 14pt;"><strong>What you'll do:</strong></span></h3> <p><span style="text-decoration: underline; font-size: 12pt;">Site Strategy &amp; Revenue Growth</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own and drive the ecommerce strategy for FSAstore and HSAstore, with a clear focus on improving CVR, AOV, and overall revenue.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Develop and execute seasonal and evergreen site strategies, optimizing onsite merchandising, category prioritization, sorting rule, boosting/burring, informed by consumer insights and performance data.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Lead approval for monthly site flips and content strategy, partnering closely with Marketing on promotional calendars.</span></li> </ul> <p><span style="text-decoration: underline; font-size: 12pt;">Personalization &amp; Customer Experience</span></p> <ul> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Build and scale personalized experiences across homepage, PLPs, PDPs, and product recommendations for both store brands to achieve our personalization revenue goals.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Partner with Data Science and Product to deploy ML-driven recommendation models based on user segmentation and purchase behavior.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Own the personalization testing roadmap, from hypothesis development and measurement framework design through rollout and iteration.</span></li> <li style="font-size: 12pt;"><span style="font-size: 12pt;">Use CDPs, recommendation engines, and experimentation platforms to design, launch, and optimize personalized experienc