Manager, Content & Campaign, Global

<p>Would you like to join a global, growing company that innovates for a more sustainable tomorrow? UPM could be the team for you. We are frontrunners in developing renewable alternatives to fossil-based materials. Besides enabling both businesses and consumers make more sustainable choices, we strive to create a positive UPM experience for all our employees around the world. We live by our values – trust and be trusted, achieve together, renew with courage. Join us in creating a future beyond fossils!</p><p></p><p></p><p></p><p><span><span>We are now looking for a </span></span><b><span>Manager, Content &amp; Campaign </span></b><span><span>to join our </span></span><span><span>Marketing, Sustainability and Communications team.</span></span><span><span> The primary location of the position is Helsinki, Finland. The position is a one-year fixed term contract.</span></span><span> </span></p><p><span> </span></p><p><span> </span></p><p><b><span>Greetings from your future manager </span></b><span> </span></p><p><span> </span></p><p><span>Are you looking for a career opportunity in marketing and interested in an international working environment with endless opportunities for development? We are looking for a passionate and driven </span><span>person t</span><span>o join our dynamic global team. UPM is a responsible </span><span>company</span><span> and we believ</span><span>e in th</span><span>e power of purpose and meaningful work. We strive to create an environment where you can feel proud of your impact, grow with confidence, and contribute to a sustainable future.</span><span><span> – Matilda Rosti, Director, Marketing, Global</span></span><span> </span></p><p><span> </span></p><p><span> </span></p><p><b><span>What you will do </span></b><span> </span></p><ul><li><p><span><span>Develop and oversee the implementation of content and campaign plans in close collaboration with global and regional marketing teams, aligned with annual strategic focus areas</span></span><span> </span></p></li></ul><ul><li><p><span><span>Plan and execute global brand campaigns to increase brand awareness and </span><span>establish</span><span> market positioning, with a focus on direct customers</span></span><span> </span></p></li></ul><ul><li><p><span><span>Create, adapt, and </span><span>optimize</span><span> content for diverse global channels, ensuring consistency and relevance across all platforms</span></span><span> </span></p></li></ul><ul><li><p><span><span>Define clear campaign goals, KPIs and processes to measure the business impact of activities in collaboration with global and regional marketing</span></span><span> </span></p></li></ul><ul><li><p><span><span>Lead customer journey mapping initiatives and </span><span>maintain</span><span> any </span><span>subsequent</span><span> processes, to improve content effectiveness and enhance content engagement across all regions</span></span><span> </span></p></li></ul><ul><li><p><span><span>Define and implement global channel strategies, including social media, to support business </span><span>objectives</span><span> and audience growth</span></span><span> </span></p></li></ul><ul><li><p><span><span>Oversee global media content development and manage global media contracts to ensure alignment with brand and marketing goals</span></span><span> </span></p></li></ul><p><span> </span></p><p><span> </span></p><p><b><span>Who you are </span></b><span> </span></p><ul><li><p><span><span>You have 5+ years of work experience with a focus on digital marketing and/or content creation and campaign planning or similar</span></span><span> </span></p></li></ul><ul><li><p><span><span>You have a bachelor's degree in a relevant field, such as marketing, business administration or communications</span></span><span> </span></p></li></ul><ul><li><p><span><span>You have a good understanding of global campaign and content planning and experience in creating and customizing multi-channel digital content. Strong experience in managing large projects with many internal and external stakeholders is a plus. Understanding and experience of customer journey mapping, especially in digital environments is an asset</span></span><span> </span></p></li></ul><ul><li><p><span><span>You are comfortable working in a complex global matrix organization and in a global virtual team across multiple time zones</span></span><span> </span></p></li></ul><ul><li><p><span><span>You are familiar with lead generation &amp; nurturing, inbound marketing and social media content development strategies</span></span><span> </span></p></li></ul><ul><li><p><span><span>You’re</span><span> comfortable using Adobe and /or Canva tools for content creation. Experience in CRM tools (Salesforce or similar) is an asset</span></span><span> </span></p></li></ul><ul><li><p><span><span>You have </span><span>motivated</span><span>, proactive and result-orientated way of working. You enjoy working in a team</span></span><span> </span></p></li></ul>