Multi-Property Social Media Content Creator

Description for Internal Candidates    

Role summary

The Cluster Social Media Content Creator supports the digital presence and storytelling of two leading luxury hospitality brands, The Ritz-Carlton, Baku and JW Marriott Absheron Baku.
The role focuses on content creation, social media management, and digital campaign support, working closely with F&B, Spa, Events, and Operations teams to bring experiences to life across digital platforms.

This position operates within an international luxury hospitality environment and reports to the Cluster PR & Marketing Manager, with close coordination with the Cluster Director of Marketing.

Social media & content creation
    •    Manage day-to-day social media activity across relevant platforms (e.g. Instagram, Facebook, LinkedIn, and others as required)
    •    Create engaging visual and written content aligned with luxury brand standards
    •    Develop captions, stories, reels, short videos, and basic motion content
    •    Support content planning calendars for rooms, F&B, spa, events, and seasonal campaigns

Digital campaigns & promotions
    •    Support digital promotions for F&B outlets, spa experiences, events, and seasonal offers
    •    Assist with basic paid digital activities (Meta, search, display, OTA campaigns, etc.), under guidance
    •    Coordinate with internal teams to ensure timely launch and alignment of promotions

Content production & coordination
    •    Work with external photographers, videographers, and content vendors
    •    Coordinate content needs for campaigns and activations
    •    Ensure content reflects brand tone, visual identity, and guest experience standards

Performance & insights
    •    Monitor basic social media performance metrics
    •    Prepare simple reports and insights to support campaign optimization
    •    Track engagement trends and content performance

Collaboration
    •    Work closely with F&B, Spa, Events, and Operations teams to capture on-property moments
    •    Support Cluster PR & Marketing Manager in campaign execution
    •    Coordinate with Graphic & Content Production Executive on visuals and formats

 

Profile & requirements
    •    Experience in social media management and content creation (hospitality, lifestyle, F&B, or luxury brands is a strong advantage)
    •    Strong understanding of visual storytelling and digital trends
    •    Basic knowledge of digital advertising platforms is a plus
    •    Comfortable working with video, images, and creative tools
    •    Interest in hospitality, guest experience, and luxury brands
    •    Creative mindset, proactive attitude, and ability to work in a fast-paced environment
    •    Openness to learning and developing within an international corporate culture

 

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.

  Same Posting Description for Internal and External Candidates