Manager, Product Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job identifies global lifecycle BNPL (Buy Now Pay Later) opportunities and recommends best practices based on specialized expertise, leading functional projects that enhance product positioning and marketing effectiveness, supporting US and global teams who are in-market. They collaborate with global stakeholders and cross-functional teams to analyze business trends and develop compelling messaging that resonate with target audiences. The leader in this role contributes to process improvements within the product marketing function, focused specifically on re-engagement, ensuring effective communication of product value and positioning in each individual global market.

Job Description:

Essential Responsibilities:

• Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiatives
• Own and manage product roadmaps, prioritization, and discussions with stakeholders
• Identify and quantify new opportunities based on market trends, customer needs, and research
• Develop go-to-market strategies, including positioning, messaging, and value propositions for key products
• Collaborate with teams to ensure consistent messaging and alignment across customer touchpoints
• Coordinate product launches and marketing plans with Product, Sales, and Marketing teams
• Advocate for customer needs and insights to guide product development and marketing strategies
• Monitor competitors and industry trends to refine positioning and messaging
• Measure the success of go-to-market initiatives and their impact on product adoption and revenue
• Ensure legally approved messaging and guidance is developed and maintained across channels

Expected Qualifications:

• Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

• BNPL Lifecyle marketing experience and demonstrated results of wins, learnings, and how you've delighted customers.
• Strong analytical capabilities
• Demonstrated ability to take an idea, yours or a collaborative result, and put it into market
• Demonstrated ability to achieve continual optimization and improved results.
• Outstanding stakeholder management
• Global marketing experience
• Deep digital marketing knowledge including ATL, BTL, and what it takes to Win so that consumers want to reuse the product you've marketed.

Subsidiary:

PayPal

Travel Percent:

0

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