Senior Digital Strategist
IPG DXTRAAbout the role
HERE’S WHAT YOU’LL DO (RESPONSIBILITIES)
- Lead and act as the strategic digital & social communications across key clients acting as both planner and ongoing consultant
- Plan innovative, insight-driven communications cross channels, content strategies, content calendars, influencer amplification and paid media distribution
- Provide strategic ownership of workstreams and campaigns, working internally across business leadership, creative, analytics and research teams
- Partner with client to determine and identify objectives, goals, KPI’s, strategies and tactics. Ultimately, you’ll serve as a trusted resource - aligning strategy with our clients business goals and objectives
- Be the subject matter expert on sourcing, identifying and assessing potential influencer/talent partnerships strategically based on qualitative and quantitative brand-fit attributes
- Participate in pro/reactive identification, prioritization and assessment of new client opportunities, including new business proposals
- Thoughtfully champion creative ideas and strategic POVs with the client: deliver well-devised, clear, concise and compelling client presentations to sell-in comms recommendations
- Benchmark and research competitors and industry leaders in the digital world. Provide internal team with understanding of the cultural landscape, consumer behavior, competitive activity and emerging technologies as well as larger global trends
- Develop frameworks and methodologies for approaching strategic issues, leveraging existing Momentum intellectual capital
- Supporting Momentum’s Values
- All other duties as assigned
HERE’S WHAT WE’RE LOOKING FOR (QUALIFICATIONS & REQUIREMENTS)
- Must have 3-5+ years’ experience in strategic digital/social communication planning within a marketing agency/consulting firm or large CPG company
- Must have experience writing briefs, articulating strategies and presenting them to creative/client teams
- Expert knowledge around key digital platforms and communications channels (social, digital, influencer, search)
- Experience with paid social media planning, social listening, research tools and analytical reporting a must. Hands-on qualitative and quantitative research.
- Demonstrated leadership and people management skills – able to lead projects independently
- Strong foundation of business acumen and successful leadership of clients
- Confidence and credibility to hold high-level strategic discussions with senior executives internally and externally
- Excellent presentation development and creative writing capabilities
- Able to think proactively
- Sets targets and timelines for digital programs and key initiatives, providing consistent updates and communication with senior leadership
SALARY RANGE
The salary range for this position is $85,000 to $100,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; location and region; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.
ABOUT US – MOMENTUM WORLDWIDE
Momentum is an agency of doers. We make the industry’s most disruptive, entertaining, shareable, unforgettable experiences for our clients and their fans. We do it by bringing people closer to what they love, in original and unexpected ways. Whether it’s a physical activation, a virtual experience, or a piece of unique branded content, it’s all part of what we call the Total Brand Experience — ideas that solve business challenges, through best-in-class Consulting, Strategy, Analytics, Experience Design, and Production.
We want you to help brands do amazing, unprecedented, wild things, creating experiences that people never forget.
WHAT CAN YOU EXPECT FROM MOMENTUM
At Momentum, we expect our employees to embody our values!
Our Core Values of Be One, Do Great Work, Have Fun, Give Back and Grow empower an environment where we challenge ourselves professio
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