Associate Manager, Product Marketing

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,500+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.  

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

As a Product Marketing Manager, you are responsible for driving strategic planning, development, and go-to-market execution for the expansion of Taco Bell’s beverage-centric Live Más Café store concept, spanning both national initiatives and store experiences in partnership with internal and external cross-functional partners.

The ideal candidate is strategic, collaborative, and entrepreneurial with the ability to think big, bring a distinctive POV, and execute effectively in a fast-paced environment. This person can inspire cross-functional teams, driving ideas to action, while continually measuring and optimizing efforts to accelerate growth and business impact.

The Day-to-Day: 

• Support coach in gathering and analysis of competitive food and beverage landscape, and new and emerging food trends to support the identification of new menu innovation, product launches and menu optimizations.
• Support coach in developing and executing store design, operational frameworks, and Live Mas Café expansion plans.
• Support Live Mas Cafe calendar execution & performance by collaborating with cross-functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, Architecture & Development, Local Store Marketing and Agency partners.
• Generate timelines and work back schedules for limited time offers and menu updates programs partnering with Marketing Operations.
• Coordinate cross-functional collaboration and requests to prepare for key business stage gates, including test/launch alignments, product design ideations, draft forecasts, operational considerations, supply strategy and authorization dates.
• Partner with Coach to develop strategic documents for program recommendations, launch & promotional plans, and alignments within established processes. 
• Lead cross-functional meetings – providing key updates and seeking out critical cross-functional input to move projects forward.   
• Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts & consumer insight research, and execute product test/launch plans, providing input demonstrating understanding of key insights.
   

Is This You?

• BA or BS Degree; MBA preferred 
• 4+ years industry experience preferred. 
• Positive, can-do attitude and collaborative leadership style. 
• Relevant experience on well-established CPG products or in QSR/Restaurant industry. 
• Genuine passion for food and customer experience. 
• Strong analytical and creative problem solving skills. 
• Strong project management, presentation, and interpersonal/influencing skills. 

Work-Hard, Play-Ha