Senior Manager, Brand Marketing

We believe that we are better together, and at Tripadvisor we welcome you for who you are. Our workplace is for everyone, as is our people powered platform. At Tripadvisor, we want you to bring your unique identities, abilities, and experiences, so we can collectively revolutionize travel and together find the good out there.

Viator, a Tripadvisor company, is the leading marketplace for travel experiences.  We believe that making memories is what travel is all about. And with 300,000+ travel experiences to explore—everything from simple tours to extreme adventures (and all the niche, interesting stuff in between)—making memories that will last a lifetime has never been easier. With industry-leading flexibility and last-minute availability, it's never too late to make any day extraordinary. Viator. One app, 300,000+ travel experiences you’ll remember.

The Manager of Brand Marketing will support Viator with B2C strategic marketing initiatives, all in pursuit of our ultimate and ambitious goal: making Viator a household name.  The initiatives will live across platforms spanning from TV, to digital, to social and experiential (virtually and in-person) and include both paid and non-paid tactics.  Your primary focus will be managing campaigns and ad hoc marketing programs from start to finish.

An ideal candidate will have a background in marketing, and experience with marketing strategy in the e-commerce, travel and / or media industries.  Relationship management with strong organization, communication and interpersonal skills is a must. You will be a self-motivated problem solver who thinks both strategically and analytically to ensure we meet our company objectives.  Strong presentation skills and ability to lead meetings are a must as you will be the main point of contact for all campaign needs for representatives both internal and external.

This person needs to be totally comfortable with shifting priorities and willing to take on different projects at the same time.  This role is really looking for the “Swiss army knife” of the team - someone who is agile, hands-on, excited, willing to try new things and ambitious.  It’s a fun role that has tentacles throughout the company with the ability to grow and make a lasting impact. 

What You’ll Do

• Brand stewardship

  • Work with internal teams to ensure all consumer touchpoints have the highest level of brand accuracy and representation 

  • Understand our foundational brand strategy inside and out: our target consumer, Brand Identity and the competitive landscape 

• Marketing Campaign Lead

  • Develop and manage precise execution of all marketing projects, with strong attention to detail, follow-up and follow-through

  • Utilize newly established marketing workflows & approvals’ processes to lead cross-functional marketing campaigns 

  • Work reciprocally with key partners across Viator and with external agency partners throughout the ideation, execution and stewardship process

  • Lead internal and external kick off calls to ensure proper set-up for every campaign

  • Develop project briefs, timelines, reports, meeting agenda & recap notes

  • Regularly collaborate with various groups throughout the campaign lifecycle including design, content, marketing, and social teams on campaign execution

  • Responsible for the development of detailed and insightful recap decks upon completion of projects (post-mortem) 

• Key cross-functional role:

  • Support B2B, Supply and internal/external Comms efforts as needed. 

  • Collaborate with internal teams (Design, Performance Marketing, Network Affiliates) to produce best in class content for BAU marketing initiatives.

• Understand and assist in contract creation with third party vendors

• Manage and track project budget and financials 

Skills & Experience

• 6-8 years of marketing experience

• Some flexibility with work hours, and overnight/weekend travel, may be required for project activation. 

• Proven capacity to juggle multiple priorities, meet deadlines and thrive in a fast-paced environment

• Proficiency in google products (google docs, slides, sheets); keynote and adobe a plus

• Strong interpersonal, verbal and written skills as well as proven ability to develop well-written documents and eloquently present

• Strong grasp and keen passion for marketing, travel and culture, and an understanding of the linear, digital, social media and entertainment space. Take inspiration from the wider Travel industry t