Senior Marketing Analyst

Profile

• Workstyle: Remote, work from almost anywhere

• Reports to: VP, Data & Analytics for Site & Marketing

• Classification: Exempt, Salary

• Leadership Team: OBLT

• Travel Expectations: Minimal travel for team meetings and industry events

What we’re looking for:

We’re looking for a data-savvy and strategic Senior Marketing Analyst to join Custom Ink’s Data & Analytics team. In this impactful role, you’ll dive deep into marketing performance data to uncover trends, measure campaign effectiveness, and optimize customer acquisition strategies. As a critical partner to our marketing and product teams, you’ll drive actionable insights that enhance customer experiences, improve ROI, and support business growth.

• 5-7+ years of experience in marketing analytics, preferably in an e-commerce environment.

• A bachelor’s degree in Marketing, Statistics, Economics, Mathematics, or a related field (Master’s degree is a plus).

• Advanced proficiency in SQL, with experience using R or Python for data extraction and analysis.

• Hands-on experience with data visualization tools (e.g., Tableau, Looker, or Google Data Studio).

• Strong understanding of web analytics platforms like Google Analytics and Google Tag Manager

• Familiarity with marketing automation platforms and A/B testing methodologies.

• Excellent communication and presentation skills to convey complex data insights to diverse audiences.

• A proactive problem-solving mindset and curiosity to identify opportunities for improvement.

• Ability to thrive in a collaborative environment and align efforts with cross-functional teams.

• Strong business acumen, with an understanding of e-commerce KPIs and customer behavior.

• Experience with Media Mix Modeling (MMM) is a plus.

Compensation:

We are committed to providing pay transparency and equitable compensation.

• For this salaried exempt position is $129,000 - $167,000 plus a performance bonus targeted at 5% of base salary, tied to individual/company performance and continued retention. Placement within the range is determined by a variety of factors, including but not limited to: knowledge, skills, years & depth of experience, and equity with internal team members. 

The perks! 

• Generous Paid Time Off: Recharge with flexible paid time off policies and major paid holidays. 

• Comprehensive Health Coverage: Complete Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan to support your and your family’s well-being. 

• Employee Wellness: Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners. 

• Family-Friendly Benefits: Fully paid parental leave of up to 12 weeks, adoption assistance, and family-building benefits. 

• Financial Wellness: Plan for the future with a 401(k) retirement plan with company matching, complimentary life & AD&D insurance coverage, and access to financial planning resources. 

• Professional Development: Grow your career with access to training programs, certifications, and tuition assistance.

What you’ll do:

• Analyze Marketing Performance: Use data to evaluate marketing campaigns across channels (email, social media, search, and display). Identify patterns in Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), conversion rates, and Customer Lifetime Value (CLTV) to uncover opportunities for growth and efficiency.

• Develop Analysis Tools for Marketing Teams: Build compelling dashboards and reports to track key performance metrics and enable data-driven decisions. Share insights with technical and non-technical audiences through clear and actionable reporting.

• Optimize Customer Segmentation and Targeting: Leverage data to identify valuable customer segments based on demographics, behaviors, and purchase history. Work with marketing teams to design personalized strategies that resonate with these segments.

• Refine Marketing Attribution: Design and implement attribution models to measure the effectiveness of marketing touchpoints. Use these insights to recommend channel investments and op