Digital Marketing Specialist

Summary:
The Digital Marketing Specialist plays a critical role in enhancing Morgan Properties' digital footprint and supporting strategic initiatives that drive customer acquisition and resident engagement. Reporting directly to the Director of Customer Acquisition and working in close collaboration with Regional teams, this position ensures a high-quality, consistent, and brand-aligned online experience for prospective residents across all digital channels. In a fast-paced and collaborative environment, the Digital Marketing Specialist will contribute to website updates, lead source integrity, third-party vendor relationships, and reputation management. Ultimately, this role’s mission is to maximize digital performance and visibility, helping drive occupancy and support broader marketing goals through best-in-class online presence.

Essential Duties:

Website & Digital Presence Management
• Update and maintain accurate property information on company and third-party websites (e.g., office hours, amenities, photos).
• Partner with 3rd party vendors to manage the development and upkeep of property websites, coordinating assets, troubleshooting issues, and ensuring timely resolutions.
• Regularly audit community websites for accuracy and brand consistency, recommending improvements as needed.
• Manage domain ownership and redirects across the portfolio.

Marketing & Innovation Support
• Assist in researching and presenting innovative marketing, advertising, and communication tools that leverage digital and emerging technologies.
• Support the creation of new digital content (e.g., photos, videos) from planning and scheduling to production.
• Participate in brainstorming efforts that align with cost-effective strategies for increasing web traffic and driving leases.

Lead Source Management & Reporting
• Audit marketing lead sources to ensure accuracy of phone numbers, email addresses, pricing, imagery, and brand messaging.
• Generate and analyze website performance reports, offering data-driven insights and actionable recommendations.

Training & Internal Support
• Provide internal training support on marketing programs, digital tools, and customer loyalty initiatives as needed.
• Respond to reported digital marketing issues including system integration concerns or inaccuracies on websites.

Reputation Management
• Oversee reputation management efforts by monitoring and responding to online reviews in a timely and brand-appropriate manner.

Additional Duties: Tasks or duties not outlined in this job description may be required to contribute to the organization's success and efficiency. Limited travel may be required.

Qualifications:
Reasonable accommodation may be arranged to facilitate individuals with disabilities in fulfilling the essential duties of this role.

Education and/or Experience:
• Bachelor’s degree (B.A.) from a four-year college or university preferred.
• 1–3 years of relevant experience in website management, social media support, or digital marketing preferred.
• Prior experience in customer service, advertising, or social media is a plus.
• Experience with Content Management Systems (CMS) is a plus.
• Excellent written and verbal communication skills.
• Proficient in Microsoft Office; eager to learn new digital platforms and technologies.
• Demonstrated ability to adapt quickly, troubleshoot issues, and support cross-functional teams.


The “Benefits” of Employment
• Employee referral payment program
• Educational Enhancement Program
• Medical, Dental, and Vision benefits
• Life/ AD&D Insurance
• Paid Parental Leave
• Long and short term disability
• Retirement Plan - 401(k) Plan
• Discount on an apartment at any one of our properties
• Brand new amenity space that includes a full gym/fitness center and golf simulator
Hourly rate: $24/hr

If you are hired at Morgan Properties, your overall compensation package will also be determined based on factors such as geographic location, skills, education, and/or experience which may result in total compensation outside of this range.

Get To Know Us:

Established in 1985 by Mitchell Morgan, Morgan Properties is a national real estate investment and management company headquartered in Conshohocken, Pennsylvania. Jonathan and Jason Morgan represent the next-generation leaders growing the platform and overseeing the business operations.

Morgan Properties and its affiliates currently own and manage a multifamily portfolio comprised of more than 360 apartment communities and over 100,000 units located in 22 states. The Company is among the three largest multifamily owners in the nation and the largest in Pennsylva