Demand Generation Manager

Poll Everywhere is a remote-only, bootstrapped SaaS company with a mission to make presentations more inclusive. We’re looking for a Demand Generation Manager to join our Marketing team and help us support this mission.
To support this, you will craft and execute demand generation programs that reach high-impact prospects across the corporate and higher education industries. In this role, you will have the opportunity to manage and expand the scope of our current Demand Generation programs (paid media, nurture streams, and content) and work cross-functionally to bring new strategic programs to life. The teams you will partner with include marketing, sales, product, and external contractors. You will also partner with Sales Development to define service-level agreements to establish a streamlined lead hand-off and follow-up process.
We are looking for someone who can take full ownership of targeted campaigns, uncover new opportunities, and has a strong appetite for experimentation. This position reports to the Director of Marketing.If you’re looking to roll up your sleeves, make an immediate impact on the business through revenue-generating programs, and be a high-visibility marketer within the organization and company, we’d love to meet you!

Objectives of the role

• Develop and manage Poll Everywhere’s demand generation strategy to drive successful campaigns that create marketing-generated leads that convert to opportunities
• Identify, execute, launch and measure programs across a variety of channels to drive growth. This could include but are not limited to, webinars, emails, nurtures, paid media, etc. This means you’ll define the target audience, ideas and messages to test, and work with internal teams to build the messages and assets needed to make these campaigns successful
• Partner with Sales Development to build a consistent feedback loop and continuously improve and optimize lead hand-off processes. This includes building upon our current lead tracking, scoring, and qualification process
• Partner closely with sales and marketing to develop a coordinated strategy and campaign execution for lead generation

Daily & monthly responsibilities

• Develop, execute, and manage innovative multi-channel campaigns to drive leads and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage
• Utilize Hubspot, own and execute demand generation activities included, but not limited to: engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy (gated content offers), and more
• Pull Salesforce reports to forecast and understand the status of leads in the funnel
• Measure, report and optimize program and campaign performance, A/B test, and effectively and consistently communicate campaign plans, programs, and results with stakeholders at all levels across the organization
• Collaborate with Sales Development team to ensure quality lead delivery and proper follow-up according to SLAs (service-level agreements) you will jointly define
• Manage SEM and Paid Social contractor relationships, expectations, and budgets

Quarterly & yearly responsibilities

• Plan quarterly campaign strategy and implementation plans with execution support from sales and marketing
• Create and invest in systems and processes to build the foundation for sustainable long-term growth
• Perform audience and market research to continually iterate on campaigns, staying one step ahead of the industry and anticipating what will resonate with potential new customers

Skills you need to be successful in the role

• 3-5+ years in B2B marketing with experience in owning, developing, and optimizing nurture programs and lead qualification using marketing automation technology
• Analytical mindset and strong reporting capabilities with the ability to track campaign performance and associated spend, down to the most granular details, and provide roll-up reporting
• Great at building cross-functional relationships. You’re an effective communicator and comfortable working as part of a driven team in a highly collaborative environment
• Experience partnering with marketing and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along buyer’s journey
• Excellent time management skills with the ability to drive projects to completion, gain buy-in from stakeholders, and prioritize work to deliver on goals

Nice to haves

• Intermediate to advanced email marketing experience, with an affinity for learning new technologies, products, and systems quickly
• Experience implementing enterprise-level demand generation and ABM programs
• Experience managing third party vendors, including paid media vendors, agenc