SMB Senior Marketing Manager
GympassAbout the role
Apply now for a career that puts wellbeing first!
GET TO KNOW US
Wellhub (formerly Gympass*) is a corporate wellness platform that connects employees to the best partners for fitness, mindfulness, therapy, nutrition, and sleep, all included in one subscription designed to cost less than each individual partner. Founded in 2012 and headquartered in NYC, we have a growing global team in 11 countries. At Wellhub, you have the opportunity to build a career in a high-growth tech company that places wellbeing at the foundation of its culture and contributes to making every company a wellness company.
*Big news: Gympass is now Wellhub!
We are thrilled to announce our rebranding as Wellhub, marking a significant milestone in our journey. This transformation reflects our evolution from a “pass for gyms” to a comprehensive employee wellbeing solution. With our refreshed identity, we are poised to embark on an exciting new chapter of growth and expansion. We are elevating our offerings, including a completely new app experience and an expanded network of wellbeing partners. Learn more about it here.
THE OPPORTUNITY
We are hiring an SMB Senior Marketing Manager to lead the SMB Marketing function in the EU within our Marketing team in Madrid.
The SMB Marketing Team at Wellhub (formerly Gympass) is a dynamic and global group responsible for driving the marketing efforts targeted at small and medium-sized businesses worldwide. Comprising talented professionals across different regions, the team collaborates to create and execute strategic marketing initiatives that amplify Wellhub's presence in the SMB market by working in stronger partnership with the Revenue, Product, and Technology teams
YOUR IMPACT
- Contribute to the development and execution of SMB marketing strategies in the EU Region in alignment with Wellhub's business objectives, supporting the SMB Marketing Senior Director in providing strategic guidance for the European Markets.
- Serve as a key point of contact for the EU SMB Sales and Success teams, fostering collaboration to align marketing initiatives with sales objectives.
- Collaborate with cross-functional teams to ensure campaigns effectively resonate with the EU target audiences and contribute to overall revenue growth.
- Collaborate with the other regional leaders in the SMB marketing team, actively contributing to the fostering of a collaborative and innovative culture.
- Work closely with regional marketing leaders across Enterprise and User Marketing to align and integrate SMB marketing efforts with broader business goals.
- Support the planning, execution, and optimization of multi-channel SMB marketing campaigns in the EU Region, with a focus on guiding and supporting the SMB Regional Leads in their respective areas.
- Report on EU campaign and initiatives performance on a regular basis, bringing the data, insights, and plan of action to the relevant stakeholders.
- Analyze EU-specific market trends and customer insights to identify opportunities, contributing to strategic decision-making for SMB marketing initiatives in the EU.
- Assist in the development and management of the SMB marketing budget in the EU, ensuring effective allocation of resources to achieve objectives within financial constraints.
- Contribute to providing regular reports to executive leadership on the impact of SMB marketing initiatives, including key performance indicators (KPIs) and recommendations for improvement.
- Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance.
WHO YOU ARE
- An SMB Marketing Specialist: Demonstrated expertise in SMB marketing on a global scale, backed by 3-5 years of experience crafting strategies that resonate within the EU markets, ensuring brand consistency and impact.
- A Collaborative Team Contributor: A dedicated team player with a strategic mindset, enthusiastic about collaborative leadership, and proven experience in contributing to the success of diverse teams.
- An Effective Cross-Functional Communicator: Primary point of contact for SMB Sales and Success teams within the EU, excelling in clear communication, both written and verbal. Proficient in reporting on campaign performance and contributing to collaborative efforts.
- A Strategic Thinker: Forward-thinking professional adept at identifying market opportunities within the EU, developing campaigns that drive customer acquisition, and contri
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