Director, Digital Marketing

TOMS is in business to improve lives. When you wear or work with TOMS, you help fund access to mental health resources for the millions of people who need them.

About the Role:

TOMS is looking for a Director, Digital Marketing to play a critical leadership role overseeing the Performance Marketing and CRM workstreams that drive the TOMS.com business. This person will be responsible for strategy and day-to-day management in a very hands-on manner, supporting both paid media channels (social, search, display, affiliate) and CRM/Loyalty Marketing (email, SMS, push, direct mail, loyalty, promotions, referral programs).  We are seeking a passionate and dedicated individual who is enthusiastic, excited, and skilled at driving a growing online business.

The Director, Digital Marketing role requires an individual who is highly data driven, organized, and analytical with strong strategic and tactical skills.  The successful candidate will be able to carefully and methodically plan at a detailed level; schedule and manage; while collaborating across teams (Merchandising, Brand Marketing and Analytics).  Must be actively engaged and involved in the details, while working with team members across all Paid and Retention marketing teams to manage, develop strategies, and execute within specific channels. 

What You’ll Do:

• Own the annual paid and owned channel management, plans, and revenue goals.

• Lead the paid channels; including managing agencies and partners, managing ongoing spend strategies and plans, budget, and pacing.  Ensure that all channels leverage creative insights and optimize on an ongoing basis.  

• Manage CRM (email, SMS, push) channels to leverage customer segment insights to develop and optimize campaigns and all automated and trigger campaigns and offers. Lead flawless execution of all ongoing email, SMS, push, direct mail, loyalty, and referral marketing campaigns. Track and improve program KPIs on an on-going basis to ensure the program is meeting goals.

• Collaborate with Marketing and Merchandising to create seasonal, customer-relevant, product driven cross-channel paid (social, search, display, affiliate) and owned (email, SMS, push, loyalty, direct mail) channel marketing calendars. Manage internal and external partners to execute all campaigns on-time and on-budget meeting or exceeding revenue goals

• Provide weekly/monthly/quarterly executive channel and campaign summaries for paid and owned channel initiatives and programs. Make recommendations to adjust in-season plans on an ongoing daily and week basis where necessary to meet forecast goals.

What You Bring:

• 5+ years of experience in digital / growth / performance marketing (fashion/footwear/retail preferred)

• 5+ years of experience managing paid social (FB, IG, TT) / paid search (GG) / display / affiliate / emerging media channels

• 5+ years of experience with Paid Media, Email, CRM and Web Analytics platforms

• 3-5 years of experience with CRM Loyalty and Referral marketing

• 3-5 years of experience managing, training and developing team members

• Exceptional quantitative skills – ability to crunch the numbers to scenario plan, forecast and provide business cases where required

• Strong verbal and written skills to communicate results, plans, progress to peers, partners, and executive team.

• Proven track record for creating and delivering successful digital channel strategies, plans, and campaigns demonstrating and delivering against them for Revenue growth and ongoing channel optimization

• Experience in managing a wide range of agencies and partners in support of digital channels

• Proficiency with MS Office (Excel, Word, Outlook) required

• Commitment to making kindness in business a standard

 What We Give:

• $140,000 – $165,000, depending on experience, plus an annual bonus based on the company's performance

• Hybrid work environment - work from home most days and come into the office when you need to

• A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear

• Medical, dental, and vision insurance; 401K with company matching

• A generous PTO policy + 12 paid annual holidays + one floating holiday

• Half-Size Fridays: enjoy weekends starting at noon each Friday

• 4 free pairs of shoes per year (yes, free!)

• Employee Discount on all of our products plus discounts on par