Become a part of our caring community and help us put health first
 

Humana’s Marketing organization is seeking an experienced Senior Associate, Campaign Strategy to join the team working remote. Are you a strategic thinker who thrives on turning insights into action? As the Senior Associate, Campaign & Brand Strategy (internally known as a Senior Associate, Brand Management), you’ll support the development of integrated marketing campaigns that drive awareness, engagement, and growth across Humana’s lines of business. You’ll collaborate with cross-functional teams to ensure campaigns are insight-driven, member-centric, and aligned with enterprise priorities.

Key Role Functions

• Support the development of multi-channel campaign strategies across Medicare, Medicaid, and Commercial lines of business

• Translate business objectives and audience insights into actionable campaign briefs and messaging frameworks

• Collaborate with Brand, Media, Creative, and Product teams to ensure campaign alignment and executional excellence

• Monitor campaign performance and provide strategic recommendations for optimization

• Assist in the development of campaign playbooks, toolkits, and reporting frameworks

• Act as a brand advocate within agile go-to-market pods, fostering connection to brand positioning and storytelling

• Collaborate with teams to develop campaign briefs and inform messaging direction

Use your skills to make an impact
 

• Bachelor’s degree or higher in Marketing, Communications, or related field

• 5+ years of experience in campaign & brand strategy

• Experience working in an agency or agency environment

• Experience with brand storytelling, positioning frameworks, and campaign performance metrics

• Demonstrated ability to manage multiple projects and collaborate effectively across teams

• Proven ability to develop and execute strategic campaign briefs that align with brand positioning and business objectives

• Strong analytical, communication, and project management skills

Preferred Qualifications

• Experience in healthcare, insurance, or regulated industries

• Familiarity with campaign measurement tools and marketing analytics platforms

• Background in audience segmentation or persona development

• Passion for both creative innovation and analytical evaluation

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

• At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

• Satellite, cellular and microwave connection can be used only if approved by leadership

• Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

• Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

• Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

• Health benefits effective day 1

• Paid time off, holidays, volunteer time and jury duty pay

• Recognition pay

• 401(k) retirement savings plan with employer match

• Tuition assistance

• Scholarships for eligible dependents

• Parental and caregiver leave

• Employee charity matching program

• Network Resource Groups (NRGs)

• Career development opportunities

Our Hiring Process

As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you. 

If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/