Product Marketing Manager, Creative Product

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation and optimization, to empower and inspire advertisers, creators, and other 3rd parties in the ecosystem to create and deliver the best engaging creative experiences to the end users.



We are user-oriented and dedicated to technical excellence. We aim to drive and lead the technology renovation in the ads tech and creative industry, powering products and driving values for our clients, creators, and the whole ecosystem.



The North America TikTok Creative team is looking for an experienced Product Marketing Manager who will be responsible for providing inbound, outbound, and operational support throughout the product development lifecycle and ensuring success across key products and business initiatives.



Responsibilities:

- Product Strategy: Identify opportunities for product iteration and improvement, and collaborate with the product team to prioritize and create strategic plans that drive product and solution adoption.

- Outbound Marketing: Develop and execute strategic Go-To-Market plans to drive product adoption across key verticals. Create impactful marketing collateral, including pitch decks, product guides, playbooks, and case studies, to support sales enablement and market education.

- Inbound & Research: Lead industry and customer research initiatives, collecting valuable feedback and insights from advertisers to inform product and market strategies.

- Project Management: Demonstrate strong project management skills by collaborating with cross-functional teams (product, sales, creators, partners, and marketing) to address business challenges and develop efficient SOPs.

- Data-Driven Decision Making: Utilize strong data analysis skills to identify business opportunities and challenges. Share actionable insights and provide strategic recommendations to the regional client operations team.