Senior Director of Digital

Who We Are  

International Justice Mission (IJM) is the global leader in protecting vulnerable people from violence around the world. Our team of over 1,200 professionals are at work worldwide in over 30 offices. Together we are on a mission to rescue millions, protect half a billion, and make justice unstoppable.  

We are a global community that cares for one another. We believe that the way we work is as important as the results we achieve. We provide professional excellence with joy and celebration to all those we serve.    

The Need  

For over 25 years, IJM has pioneered the work to protect vulnerable people from violence. 9 out of 9 times in the last decade, IJM’s Justice System Strengthening Projects have reduced slavery and violence between 50 and 85% for very large populations of people in poverty. As we grow to expand our impact to protect 500 million people from violence, we are seeking a Senior Director of Digital 

As IJM expands its mission to rescue 1 million people and protect over 300 million from violence, we are seeking a visionary and strategic Senior Director of Digital to architect the future of our global digital engagement. This senior leader will unify our digital systems, marketing automation, and CRM strategies into a cohesive engine for growth, engagement, and impact.  

This role is responsible for advancing a global digital marketing ecosystem that integrates Salesforce (and other key marketing technologies) to deliver intelligent, personalized journeys for all donor segments—mass, mid-level, major, and principal. From acquisition to long-term stewardship, this leader will own the strategy, infrastructure, and execution necessary to drive supporter engagement and optimize experiences across platforms. 

This position is hybrid (onsite Tuesdays & Thursdays) if located in the Washington, DC area or remote for non-local candidates. It reports to the Chief Marketing Officer and is only available for candidates with the right to work in the US.   

Responsibilities 

Digital Marketing Strategy & Channel Optimization   

• Lead the vision, performance strategy, and execution across IJM’s core digital marketing channels—including website, SEO, SEM, paid media, email, and social—to drive engagement and conversion across supporter segments.  

• Oversee integrated digital campaigns that span paid, owned, and earned media channels, ensuring a cohesive user experience and brand consistency.  

•  Set goals for digital engagement and revenue growth, implementing data-driven strategies to increase acquisition, retention, and lifetime value.  

• Champion creative and content strategies aligned to audience insights and platform-specific best practices. 

MarTech Strategy & Marketing Automation   

• Design and evolve the global marketing technology stack—including Salesforce CRM, Marketing Cloud, journey builders, and analytics platforms—to support automation, targeting, and personalization at scale.  

• Align marketing automation capabilities with supporter journeys, enabling responsive, timely, and personalized experiences for mass, mid-level, and major donors.  

• Ensure platform integrations (e.g. web analytics, CRM, CDP) support robust data flows and performance tracking across all digital touchpoints.  

• Serve as a strategic connector between marketing and IT, helping guide enterprise decisions on infrastructure, data systems, and v