Associate Brand Manager (Nature's Bounty)

 

At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

 

At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. 

 

Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers. 
 

 

POSITION SUMMARY:

We are looking for an enthusiastic Associate Brand Manager to join our Nature’s Bounty Broadline business which brings $900MM in gross sales. In this pivotal role, you will be at the forefront of executing innovative initiatives, analyzing business performance, and managing budgets. You will play a key role in shaping our annual marketing plan and implementing compelling consumer and customer promotional programs. Collaborating with cross-functional teams, you will ensure the successful delivery of impactful sales communications, on-package messaging, and exciting new product launches.

 

KEY RESPONSIBILITIES:

• Works with Brand Management team to analyze performance of brand and competitors.
• Assists in development of marketing planning and brand strategy to achieve annual sales and profit objectives.
• Assist in the development of the Market Business Strategy and Integrated Commercial Planning.
• Coordinate the development and implementation of advertising and promotional tactics (including but not limited to: shopper activations, consumer promotions, and social/digital creative).
• Provide support to the sales organization with regard to marketing initiatives.
• Assist in the execution of customer marketing initiatives and new product launches.
• Assist with digital, coupons and other marketing executions.
• Manage quantitative and qualitative assessment of platform product performance (IRI reporting, weekly consumption, etc).
• Utilize tracking tools including scanning and panel data to identify, analyze and interpret market/channel conditions.
• Identify and utilize secondary data sources where appropriate to evaluate industry trends, competitive situations, customer feedback and marketing requirements
• Lead and launch pack and flavor extensions.
• Manage budget expenditures.
• Reconcile actual vs. planned expenditures.
• Work with Customer Development Manager and Sales Teams to develop sales communication and customer specific marketing programs.
• Manage Agency partnership and assist with creative development.
• Work with external licensing partners as necessary.

 

EDUCATION & REQUIREMENTS:

• MBA preferred (equivalent work experience that is uniquely well-suited and significant may be considered). Bachelor’s Degree is Required.
• At least 2 years of experience as an Associate Brand Manager or similar role is required.

 

SKILLS:

• Strong analytical skills, with the ability to translate market dynamics into actionable tactics.
• Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions