Group Marketing Manager

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position is based on-site at our Plymouth, Minnesota facility, within the Structural Heart Division. We seek an experienced, innovative, and driven Group Marketing Manager Upstream for

Transcatheter Aortic Valve Implantation (TAVI) & Cardiac Surgery products. This pivotal role focuses on initiating the development of cutting-edge cardiovascular devices from the conceptual stages towards market readiness. The ideal candidate will have a robust background in cardiovascular medical devices, a deep understanding of market dynamics, and a proven ability to lead high-performing teams in a cross-functional organization and a competitive environment. This role is instrumental in shaping the future of our product line and requires a strong focus on understanding customer needs, product development, and strategic planning.

Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.

What You'll Work On

• The Group Marketing Manager for Upstream TAVI and Cardiac Surgery will focus on R&D, innovation, and new product/program initiation.
• Team leadership: Lead, manage and mentor the upstream marketing team for TAVI and Cardiac Surgery, focusing predominantly on TAVI while creating an environment of collaboration, innovation, and high performance.
• Innovation and product development: Spearhead the ideation, design, and development of new products from initial concept to launch, ensuring alignment with customer needs and market demands.
• Stakeholder engagement: Build and maintain relationships with key internal and external stakeholders, including cross-functional teams, field teams, and key opinion leaders.
• Strategic planning: Develop a comprehensive marketing and portfolio plan that effectively introduces new products to the market, emphasizing their uniqueness and value proposition.
• Product development strategy: Collaborate with the R&D team and cross-functional teams to define and develop new, cutting-edge products. Take charge of creating product requirements and ensure that they align with customer needs and company objectives. Translate market research and customer insights into actionable product specifications for a robust development process. Additionally, serve as the commercial and marketing core team representative on the new product development core team.
• Lead market research and competitive analysis: Perform comprehensive analysis to identify new opportunities and trends in the cardiovascular market. Gain insights into customer demands, market dynamics, and competition to inform product development and differentiation strategies. Continuously monitor business performance and market trends to refine tactics and product offerings. Define and track key performance indicators for new product initiatives to ensure they align with business objectives and are adopted by the market.
• Cross-functional collaboration: Work closely with the new product development, clinical engineering, clinical science, medical affairs, regulatory, sales, and marketing teams to align product deve