Marketing Contact Strategy & Analytics Manager Sr
Flagstar BankAbout the role
Position Title
Marketing Contact Strategy & Analytics Manager SrLocation
Nationwide, MI 48098Job Summary
Flagstar's Marketing Analytics & Activation Team leverages cutting-edge analytics, modern data platforms, and decision intelligence capabilities to drive smarter, more personalized marketing and sales actions across the full customer lifecycle. We are seeking a strategic and hands-on Decision Intelligence Manager to own and advance our next best action (NBA) capabilities focused on existing and former customer marketing for both consumer and small business segments.In this role, you will be responsible for building and managing the end-to-end processes that determine the optimal next marketing or sales action for each customer — driving cross-sell, reacquisition, engagement deepening, and retention outcomes across all channels. You will own the target audience creation and data pipelines that activate these audiences in an always-on fashion across direct mail, email, targeted digital, and outbound calling channels. You will also partner cross-functionally to define KPIs, direct the development of performance reporting and dashboards, and ensure the technology ecosystem supporting decision intelligence is operating effectively.
Job Responsibilities:
JOB RESPONSIBILITIES
Decision Intelligence & Next Best Action Strategy
Own the strategy, design, and continuous improvement of next best action (NBA) and next best offer (NBO) frameworks for existing and former consumer and small business customers.
Build and manage decisioning logic and prioritization models that balance customer needs with business objectives across all product lines including deposits, lending, wealth, treasury management, and merchant services.
Identify and operationalize data-driven moments that matter — leveraging behavioral signals, life events, transactional triggers, and engagement patterns to ensure the right message is communicated to the right customer at the right time through the right channel, capitalizing on the highest-value opportunities to drive meaningful engagement and action.
Develop and maintain always-on audience segmentation strategies that identify the right customers for the right marketing or sales action at the right time.
Leverage existing and former customer data environments to surface high-value opportunities for cross-sell, reacquisition, engagement deepening, and retention.
Audience Creation & Channel Activation
Own the end-to-end process of building, managing, and delivering targeted customer audiences for activation across all marketing and sales channels including direct mail, email, targeted digital advertising, and outbound calling.
Manage data pipelines and workflows required to extract, transform, and deliver audience files and segments to channel execution partners and platforms in a timely and accurate manner.
Ensure audiences are refreshed and maintained on an always-on cadence to support continuous marketing and sales motions rather than solely episodic campaign activity.
Partner with channel owners and marketing operations to ensure seamless audience ingestion, suppression logic, and contact frequency governance.
Technology & Data Pipeline Management
Own and manage the technology stack and data infrastructure supporting decision intelligence and audience activation, including cloud data environments (preferably Snowflake), CRM platforms, and marketing activation tools.
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