Manager, Retail Marketing

About the Role

As Manager, Retail Marketing Strategy you will lead the development and execution of in-store marketing initiatives that enhance customer experiences, drive foot traffic, and increase conversion. This role will play a critical part in shaping how the brand comes to life in physical retail spaces, working closely with cross-functional teams to create compelling in-store activations and campaigns. The ideal candidate has a strong background in retail marketing, consumer engagement, and experiential marketing within the fashion industry.

What You'll Do

• Develop and execute in-store marketing strategies to enhance customer engagement, product discovery, and conversion.

• Partner with cross-functional teams, including visual merchandising, store operations, and creative to bring marketing initiatives to life in-store.

• Lead the planning and execution of seasonal in-store activations, product launches, and experiential retail campaigns.

• Collaborate with the creative team to ensure in-store marketing materials align with brand messaging and aesthetics.

• Work with store teams to ensure seamless execution of in-store marketing strategies and gather feedback for continuous improvement.

• Monitor industry trends, competitive benchmarks, and emerging in-store marketing technologies to keep the brand at the forefront of retail innovation.

• Support the development of localized and regional in-store marketing initiatives to cater to key markets and consumer demographics.

• Manage relationships with external vendors, agencies, and partners to execute in-store marketing campaigns effectively.

Who You Are

• 5+ years of experience in retail marketing, in-store brand activations, or experiential marketing within fashion, retail, or lifestyle brands.

• Strong understanding of visual merchandising, consumer shopping behavior, and in-store engagement strategies.

• Experience developing and executing in-store campaigns that drive brand awareness and sales.

• Excellent project management skills, with the ability to manage multiple initiatives in a fast-paced environment.

• Strong collaboration and communication skills to work effectively with cross-functional teams and store leadership.

• Creative mindset with the ability to translate brand strategies into compelling in-store experiences.

• Passion for retail, fashion, and creating innovative in-store experiences that connect with consumers.