Sr. Mgr, Neutrogena Events & Engagement

Kenvue is currently recruiting for a:

Sr. Mgr, Neutrogena Events & Engagement

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Sr Dir US Neutrogena Megabrand Adv Comm

Location:

North America, United States, New Jersey, Summit

Work Location:

Hybrid

What you will do

NEUTROGENA® is a powerhouse brand that develops, manufactures, and markets skin and hair care products sold worldwide and recommended by Dermatologists. The product line includes facial cleansers and moisturizers, sun protection, acne, cosmetics, body moisturizers and washes, shampoo, and other hair and skin care products.

The Senior Manager, Neutrogena Events & Engagement is responsible for leading Neutrogena’s total activation strategy and integrated execution across all consumer touchpoints. This role owns multi‑year planning, oversees end‑to‑end activation (social, retail, partnerships, and events), manages budget discipline, and leads a cross‑functional team to deliver against business objectives. 

Key Responsibilities

US Activation Strategy & Planning 

• Lead the total US Neutrogena activation strategy across all touchpoints, from planning and briefing to execution.

• Identify and execute new and white-space opportunities, partnerships and events for Neutrogena to enter and lead cultural conversation.

• Own the integrated brand equity calendar and ensure alignment to business and product priorities.

• Lead annual and multi‑year activation planning and budget management.

Social Media & Engagement Strategy  

• Oversee owned US social and community strategy, agency partnerships, and platform growth (Instagram, TikTok, TYB).

• Work closely with Global team to ensure US priorities, activations and retail moments are captured in campaign briefings, calendars and brand development. 

• Lead social listening and mass sampling efforts to drive word-of-mouth and brand love.

• Manage a US social strategist and agency partners to deliver executional excellence and a best-in-class social presence.

• Partner with media teams to support an always‑on media and boosting approach. 

Team Leadership & Talent Development 

• Lead and develop a team of direct reports across social media and activation executions.

• Define clear roles, responsibilities, and ways of working to drive efficiency and accountability.

 

What we are looking for:

Required Qualifications 

• A minimum of a Bachelor's degree.

• A minimum of 7–10+ years in brand management, event and activations or integrated marketing roles.

• Experience leading teams and developing mid‑level managers. 

• Demonstrated success driving brand experiences & activations, best-in-class social media strategy, integrated communications campaign strategy and execution.

• Proven cross‑functional leadership skills and agency management experience.

• Beauty or fashion experience strongly preferred; cross-category brands a plus.

Leadership Competencies 

• Strategic thinker with a consumer‑f