Director, Partnership Sales (Audi F1)

POSITION: Director, Partnership Sales Audi F1 DEPARTMENT: Legends Global Partnerships REPORTS TO: Vice President, Partnerships FLSA STATUS: Salaried / Exempt

 

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters. Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed.

Are you ready to be part of the team that is transforming live entertainment? Join us to make Legends happen!

GLOBAL PARTNERSHIPS

Delivering for the world’s largest and most complex projects, Legends Global Partnerships experts deliver innovative solutions to create integrated and meaningful partnerships, connecting our partners with the world’s premier and emerging brands in a transformational way.  Our comprehensive slate of consulting and sales execution services includes delivering naming and venue entitlement positions, jersey sponsorships, premier events partnerships, emerging entertainment platforms, universities, mixed-use real estate developments and more.

LEGENDS & AUDI F1

Legends and Audi F1 have entered into a 5-year partnership. Legends will lead partnership acquisition, securing multi-million-dollar, multi-year global sponsorships that will define the future of Audi F1.

As one of the most anticipated new teams on the Formula 1 grid, backed by a massive investment and a powerhouse global brand, Audi F1 represents a once-in-a-generation opportunity to build an elite racing organization from the ground up.

THE ROLE   

The Director, Partnership Sales will serve as a critical part of the Audi partnerships team based in Europe. This individual will spearhead the development and execution of substantial, high-impact sponsorships for Audi working to drive their business objectives and brand presence. The incumbent will lead complex negotiations with senior decision-makers, fostering meaningful partnerships that contribute long-term value to Audi’s assets. Reporting to the Vice President, the Director will also be responsible for mentoring junior partnership managers and other sales professionals, helping build a high-performing, collaborative team focused on revenue growth and market expansion.

ESSENTIAL FUNCTIONS

• Represent Audi F1 at key global events, including Formula 1 races, strategic meetings at Audi’s HQ in Germany, and international partner engagements.
• Function as both a strategic visionary and an individual contributor, crafting and implementing comprehensive go-to-market strategies that capitalize on both immediate opportunities and long-term brand alignment.
• Develop and oversee a sophisticated prospecting and outreach plan, targeting potential partners at regional, national, and global levels to drive interest and secure impactful partnerships.
• Leverage a robust network and maintain high-level relationships with C-suite executives across industries, proactively identifying and cultivating new partnership opportunities to enhance Audi’s market position.
• Collaborate closely with Audi and Legends executive leadership to align partnership strategies with broader organizational goals, ensuring consistent messaging and integrated marketing efforts.
• Work cross-functionally with internal stakeholders and external partners to design, plan, and execute strategic partnership activations, delivering measurable value and brand impact.
• Optimize sales processes and tools in collaboration with the Legends Global Partnerships Team, enhancing CRM utilization and internal communication to drive efficiency in the partnership cycle. 

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws