Sr Product Marketing Manager (Remote)

EBSCO Information Services (EIS) provides a complete and optimized research solution comprised of e-journals, e-books, and research databases - all combined with the most powerful discovery service to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EIS employs more than 2,700 people worldwide, most now working hybrid or remotely. We are the leader in our field due to our cutting-edge technology, forward-thinking philosophy, and outstanding team. EIS is a company that will motivate you, inspire you, and allow you to grow. Our mission is to transform lives by providing relevant and reliable information when, where, and how people need it. We are looking for bright and creative individuals whose unique differences will allow us to achieve this inclusive mission around the world.

 

Your Opportunity

As Sr. Product Marketing Manager, you will develop and execute the marketing strategy for our Subscription Services Division (SSD) product line.

 

The Sr. Product Marketing Manager role is market-facing, where communication and presentation skills are essential. You will lead the strategy and go-to-market (GTM) for product positioning and competitive differentiation across all stages of the buyer and customer journey. You will lead marketing campaigns, promotions, content creation, and sales collateral development to support product awareness, acquisition, engagement, conversion, and retention. This remote position is U.S.-based only (excluding U.S. territories).

 

What You’ll Do

• Work closely with product, sales and marketing teams to develop positioning statements, align on business goals and objectives, and drive messaging across market segments according to market demand
• Develop cross-channel marketing campaigns that include direct marketing, advertising, paid search, sales collateral, digital marketing, conference and events speaking proposals, etc.
• Have a clear understanding of customers’ pain points and how the product addresses those and ensure that customers understand the value of our products and make good use of them  
• Prepare and deliver presentations to internal stakeholders at go-to-market (GTM) meetings and strategic reviews outlining the marketing strategy for each product
• Prepare and deliver compelling product presentations to current and potential customers, industry leaders and internal stakeholders as assigned highlighting each product's features, benefits, and value proposition
• Collect customer feedback and/or feedback from the Sales teams to refine marketing strategies and help inform product positioning and development
• Travel to customer sites and conferences as directed to support market engagement, lead and/or moderate discussions with customers and prospects
• Contribute to win/loss analysis, competitive research and market insights

  

Your Team

You will be welcomed as a member of the Books, Magazines and Journals Product Marketing team and work closely with colleagues across the marketing department, as well as with stakeholders outside of marketing. Our team enjoys the flexibility and greater work life balance that working remotely offers. There will be ample resources, tools, training, and support to ensure your success as a Sr. Product Marketing Manager and your development and career growth at EIS.

 

About You

• 5+ years’ experience in a prior role in B2B product marketing
• Marketing expertise: have a clear understanding of marketing principles, strategy and campaign management
• Ability to determine the type of marketing content that needs to be created and distributed as well as the ability to create and improve on marketing assets
• Strong oral and written communication skills and ability to effectively present and engage with customers, industry thought leaders and other stakeholders as directed in group settings and to large audiences as directed, including customer advisory board meetings, focus groups, conferences and other venues

  

What sets you apart

• Strong in the following areas: project management, decision-making, organization, prioritization
• Experience with library software and understanding of library workflows
• Experience marketing to the academic market (specifically universities)
• Experience in WorkFront or other project management software

  

Our Offer to You

Target Annual Compensation Range: $90,770 – $129,670.

The actual salary offer will carefully consider a wide range of factors including your skills, qualifications, education, training, and experience, as well as the position’s work location.  

EBSCO provides a generous benefits program including   

• Medical, Dental, Vision, Life and D