Associate Manager, Customer Analytics

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

Taco Bell is looking for a highly motivated individual with demonstrated strength in analytics, problem solving, intellectual curiosity, and relationship management to serve as an Associate Manager, Customer Analytics.

As Taco Bell is on a journey to uncover insights in customer behavior so that we meet the needs of our customers to maximize short and long-term business results. Taco Bell’s Insights & Analytics team is looking to add an Associate Manager, Customer Analytics focused on driving business growth via customer analytics using both first- and third-party data. The position will interface closely with the brand marketing team, brand activation, digital team and marketing analytics team as well as Taco Bell’s IT team.

The Day-to-Day:

• Champion the customer centric approach by partnering with leadership and cross functional partners by providing them with the necessary data and insight to consistently measure our products, processes and experiences.
• Synthesize data, uncover insights and create compelling data visualizations from multiple sources to tell a story and influence business actions.
• Act as a liaison with internal business partners (IT, Loyalty, Brand Strategy) and outside vendors to ensure timely/accurate delivery of reporting and analysis.
• Provide thought leadership on leveraging analytics to assess customer strategies and action plans for key business opportunities, problems or questions.
• Collaborate with internal and external vendors to provide analytical services and insights to marketing teams.
• Lead the creation and presentation to key audiences of compelling business cases and recommendations that drive action and support business decisions through the effective use of data.
• Lead and participate in the daily operations of the Customer Analytics team, including the review of data integrity audits, database update schedules, data exchanges with vendors and data enhancements.
• Support the growth trajectory of the business with advanced modeling and statistical support including segmentation, customer acquisition/retention, customer lifetime value, incrementality, and ROI of programs.
• Partner with Ecomm and Loyalty teams to drive business growth through analyzing the effectiveness and profitability of offers and campaigns on customer’s omni-channel behavior

Is This You?

• BA required; analytical degree preferred (e.g., Economics, Statistics, Mathematics, Engineering). MBA/MS a plus.   
• 5+ years analytically oriented business leadership and experience developing customer analytical framework to analyze complex business problems and using analytics to drive business results / Job level will be commensurate with experience 
• Strong understanding of applied statistical, multivariate modeling  
• Hands on experience working with regression, clustering, support vector machines, decision trees and related models
• Advanced analytical and quantitative skills to use data and metrics to back up assumptions, evaluate the hypothesis and complete root cause analysis of the business problem
• Highly versed in applications software including advanced Excel and particularly strong understanding of Relational Databases with writing custom SQL. Familiarity with PowerBI a plus. Strong understanding of PowerPoint.
• Passion for driving business growth through analytics
• Strong internal motivation, intellectual curiosity, logical thinking and desire to have a large impa