Lead, Global Retail Marketing, Partners

Nike Global Brand Marketing serves athletes. Fueled by the insights of the world's best, we design and create products to elevate human potential on a global scale. And it's on us, the Global Retail Marketing Team, to help bring this mission to life! Stores are IRL experiences that evoke emotion and allow for richer stories. Stores are also how we personally serve and inspire our Members, consumers, and fans, leveraging more than 92K Athletes around the world to humanize the brand and build real and lasting relationships in our doors and wholesale environments. 

WHO WE ARE LOOKING FOR

We are seeking a Global Retail Marketing Partners Manager who is an innovative storyteller with a digital mentality capable of working in an ambiguous atmosphere and bringing creative solutions. This individual should also be able to apply insights and standard processes to create and evolve the wholesale end-to-end consumer experience.

We need a marketing expert who understands the dynamics and trade-offs of business-to-business (B2B) relationships, possesses excellent communication skills, and consistently seeks winning outcomes while fostering aligned collaboration internally and externally.

The ideal candidate should have the confidence and knowledge to think and plan for the most authentic, innovative, profitable, and highly competitive multi-brand Nike retailers across the globe. The Partner Marketing role is responsible for developing and evolving a best-in-class Omnichannel (retail and/or digital) experience across all of our retailers' (wholesale) structures. These efforts ultimately aim to inspire, empower, and serve the geographies while providing a Member-first journey across the marketplace.

WHAT YOU WILL WORK ON

No two days will look the same as you collaborate with various cross-functional partners to continually innovate and enhance the end-to-end marketing experience in multi-brand environments, aiming to better serve our consumers. You will both collaborate and take the lead in developing strategies and deliverables to support our retail and/or digital initiatives. This encompasses activities such as launching product innovations, everyday communication, brand services, activations, and experiences, as well as membership/loyalty/1:1 communication, all within a highly competitive multi-brand scenario. You will also be involved in planning an O2O consumer journey and creating briefs and projects that align with our vision.

In this role, you will collaborate with cross-functional teams and leverage insights to bring outstanding storytelling, services, and brand experiences to life. You will empower geos and cross-functional teams with strategies, tools, and guidance to deliver a fully integrated and elevated journey.

The ideal candidate's responsibilities will include providing solutions, guidance, and marketing deliverables to ensure geos meet the needs of retailers and ours. This involves crafting specific marketing strategies, brand guidelines, playbooks & toolkits, and new briefs across retail and/or digital marketing. Additionally, you will be responsible for supporting and driving co-branded messaging and efforts, 1:1/membership/loyalty relationships, as well as brand events and activations.

WHO YOU WILL WORK WITH

You will report to the Director of Retail Marketing Partners and collaborate closely with the entire Global Retail Marketing and Global Go-To-Consumer teams. You will also work daily with cross-functional teams around the globe to drive forward-thinking initiatives for Nike Partners across the Nike Stores Team, Brand Creative, VMS, Services and Athlete Experiences, Digital Marketing, Digital Product, Merchandising, Marketplace, and Geo teams. You may also collaborate with Operations and external agency partners.

WHAT YOU BRING

• Bachelor’s Degree in Business, Marketing, or related field; or extensive experience in Retail or Digital Marketing in lieu of a degree.
• 6+ years experience in a marketing role, retail experience required.
• 4+ years experience in digital or omnichannel marketing.
• Experience working with Sr Leadership to influence decisions and inspire change at scale.
• Extensive background in retail marketing, with previous experience in large-scale vertical and/or multi-brand environments. Demonstrated understanding of business-to-business relationships and the ability to collaborate effectively to deliver brand impact at scale at an accelerated pace. Or, extensive background in digital marketing.
• Ability to craft detailed strategies and implementation plans that can be adopted by retailers and are easy for geo teams to complete.
• Can-do demeanor with the shown ability to adapt to changes in business needs or direction.
• Knowledge of current retail landscape and the latest trends and innovations.
• Relentlessly curious and knowledgeable about