Retail Media Manager

Requisition ID: 29856 

A Career in Beer and Beyond:

Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.    

  

We are Talent Brewers with our culture rooted in our core values. We believe in our brands and our people, and that diversity WITH inclusion is the key to a winning team culture. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.   

 

The Headlines:

The Retail Media Manager role at Molson Coors Beverage company is part of the Americas Media and Digital team which is responsible for building omni-channel, future-proofed connections with consumers.  The Retail Media Manager role will report to the Director, Precision Media and Marketing Analytics.

 

As the Retail Media lead at Molson Coors Beverage Company, you will be responsible for working across a wide group of cross-functional teams (Brand Marketing, Shopper, eCom, Media & Field) to establish the Retail Media strategy and activation playbook for Molson Coors Beverage Company.  You will also be responsible for the daily management and optimization our multi-million dollar Retail Media investment (in partnership with external agencies).  As this is a rapidly evolving space, you will be responsible for uncovering new Retail Media solutions (partners, data, tech) that can bring value to Molson Coors Beverage Company.

 

The Responsibilities:

• Partner cross-functionally with Brand, Shopper & eCom teams to lead the development of a Retail Media strategy and activation playbook for Molson Coors Beverage Company

 

• Lead the ongoing education for the organization and senior leadership on Retail Media (strategy, value, new opportunities), as Retail Media is an emerging space for the alcohol beverage category

 

 

• Lead the development of all Retail Media plans across our portfolio of brands (both on and off retailer platforms where alcohol advertising is allowed) and the ongoing management and optimization of a multi-million dollar media budget (in partnership with external media agency)

 

• Partner with the eCom and Shopper Marketing teams to create integrated, omni-channel plans that achieve campaign and business objectives

 

• Manage Retail Media agency relationship (including annual scoping)

 

• Partner with Marketing Analytics to develop a Retail Media measurement framework

 

• Uncover and vet (in partnership with legal and privacy teams) new Retail Media opportunities as they become available to the alcohol beverage category  

 

• Evaluate and manage all marketing technology required to activate Retail Media (DPSs, shoppable media tech, 3P data partners etc.)

 

The Other Qualifications:

• Bachelor’s degree preferred
• Minimum of 5+ years of experience with digital media (either agency or client side)
• Extensive experience with paid search, paid social and programmatic media
• Specific experience with Retail Media preferred
• Ability to influence and drive consensus among multiple stakeholders with diverse viewpoints
• Ability to have a high degree of influence with senior leaders (VP level)
• Comfortable leading new and sometimes ambiguous projects          

 

Work Perks that You Need to Know About:

• Flexible work programs that support work life balance including a hybrid work model of 3 days in the office
• We care about our People and Planet and have challenged ourselves with stretch goals around our key priorities   
• We care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we are  
• Engagement with a variety of Employee Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organization  
• Ability to grow and develop your career centered around our First Choice Learning opportunities 
• Participation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, retirement saving plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resources 
• Access to cool brand clothing and swag, top eve