Director, Sales

HealthFitness, a Trustmark company, is a proven leader in providing fitness solutions that engage and connect people both on-site and online, to create a strong community of health. Our work focuses on creating meaningful connections with each of our participants to help them move forward. We foster each individual’s journey by creating communities of health within the organizations we serve – so that everyone is supported. As an employee of HealthFitness you will enjoy a variety of health and financial benefits and receive competitive pay. We provide personal and professional support, training and development and flexible employment opportunities.

About the role

We are looking for a Director, Sales for Health Fitness.

Responsible for identifying, pursuing, and closing new HealthFitness sales. Executes the sales strategy by managing a robust pipeline of opportunities, leading discovery, and multi-product solution development, and consistently delivering individual target revenue results. Demonstrate strong solution knowledge, manage multiple concurrent sales cycles, and contribute to the evolution of the HealthFitness sales approach.

Key Accountabilities

Sales Execution and Pipeline Management:

• Develop and own a defined business plan that outlines sales strategies and tactics to achieve assigned activity and revenue targets, prioritizing efforts to balance near-term revenue delivery with sustained pipeline development.

• Build, qualify, and advance a healthy pipeline of corporate and commercial real estate markets sales opportunities aligned to individual revenue and activity goals, while supporting overall company growth objectives.

• Initiate and drive the lead generation and qualification process for assigned named accounts through working relationships with Human Resources, Procurement, Safety, and Facilities.

• Own and close sales opportunities within an assigned target area, effectively managing multiple concurrent pursuits from initial prospecting through contract execution.

• Maintain accurate forecasting and opportunity documentation within sales tracking software to support pipeline visibility, business planning, and regular sales reporting of sales activity and forecasts to leadership.

Solution Development and Deal Leadership:

• Develop tailored solutions using established HealthFitness products and services that align to in-depth understanding of prospect needs and strategic objectives.

• Clearly articulate solution value, differentiation, and expected outcomes to prospects throughout the evaluation process.

• Lead approach to finalist presentation and subsequent follow-ups to bring new opportunities sales to closure, navigating objections and negotiations independently while escalating complex issues appropriately.

• Partner closely with internal teams (Sales Operations, Finance, Product, etc.) to support proposal development, pricing, and contracting.

• Manage stakeholder buying processes with HR, Safety, Procurement, and Facilities functional leaders, through all stages of the sales cycle.

Market Engagement and Brand Ambassador:

• Identify and cultivate relationships with Procurement, Human Resources, and Safety function leadership at Fortune 500 organizations and commercial real estate property management.

• Promote the HealthFitness brand and value proposition by conducting industry-specific presentations, demonstrating an in-depth knowledge of products and services.

• Gather and share insights related to market trends, competitor activity, and prospect feedback with sales leadership and key internal departments.

• Represent HealthFitness professionally at designated trade shows and industry conferences, maximizing new business opportunities including pre and post event communications.

Other duties as needed/assigned.

Minimum Requirements

• Bachelor’s degree and 5+ years related B2B sales experience, or equivalent combination education and experience.

• Proven track record in selling solutions in fitness, injury prevention, wellness or related industry, meeting or exceeding pipeline and revenue goals and delivering on commitments in highly competitive environments.

• Proficient with CRM and other technology for timely entry of sales activities, lead, and opportunity management.

• A self-starter with the ability to manage multiple, complex sales opportunities at various stages of the sales process while demonstrating effective planning, prioritization, and organizational skills. 

• Excellent interpersonal communication, presentation and negotiation skills, includi