VP, Merchandising, Mens - Tommy Hilfiger

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TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok)

The VP, Merchandising Mens is responsible for creating and executing the omni-channel assortment strategies for the Mens division. This role requires a visionary leader who can drive revenue growth by optimizing product assortment, pricing, promotions, and inventory management across DTC channels. The ideal candidate will have a proven track record of successfully managing complex merchandising / buying operations in a multi-channel retail environment.

The VP, Merchandising Mens will lead, collaborate, and communicate closely with the cross-functional teams including design, product development, visual merchandising, marketing, and digital to ensure all strategies are moving towards delivering the financial and brand positioning objectives. 

Responsibilities:

• Develop and implement an omni-channel mens assortment strategy that aligns with the company's overall business objectives and brand strategy

• Collaborate with cross-functional teams, including design, planning, marketing and visual, to develop and implement assortment plans that drive sales and profitability in stores and ecommerce

• Analyze market trends, customer insights, and competitive landscape to identify new product opportunities and make data-driven decisions

• Lead a team of buyers, providing guidance, coaching, and performance management to ensure high productivity and achievement of goals

• Oversee the product assortment and segmentation strategy across retail channels, partnering closely with wholesale partners to ensure alignment

• Work closely with design and sourcing team to ensure the development of product builds brand equity while meeting costing targets to improve profitability and gain market share

• Supervise and analyze sales, inventory, and margin performance, adjusting as necessary to optimize financial outcomes

• Collaborate with ecommerce, marketing and visual partners to ensure product strategies are supported and amplified with compelling creative assets as well as impactful in-store presentations that are implemented to cut through to the consumer

• Collaborate and provide feedback to Global partners to ensure big ideas and product strategies will drive the North America region business success

• Drive innovation in merchandising strategies and tactics, staying abreast of industry trends and standard processes

• Partner with Global partners to ensure the end-to-end calendar supports regional operating model with appropriate landmarks and timing built in

• Cultivate a culture of collaboration, accountability, and continuous improvement within the buying team and across the organization

• Lead team and collaborate with VP of Planning to build financial and OTB to ensure execution will get results

• Represent the division for the specific categories the VP, Buying will lead in senior management meetings (WBR, seasonal strategy, assortment finalization, OTB, floor set, etc.), communicating concise strategies and findings; must be able to sell and validate point of view with facts and analysis

• Maintains a strategic focus on the business. Actively identifies long and short term plans to grow and decline classifications keeping in mind sku counts, productivity & store space/fixturing

• Devises new and innovative business strategies for the division, driving bottom-line and top-line