Marketing Strategy Manager, Retail Display

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Nestlé USA’s Global Culinary Kitchen division brings together a portfolio the nation’s most iconic baking brands – Nestlé Toll House, Carnation, and Libby’s. This winning product portfolio has a rich history of delighting bakers across the nation, making meaningful connections a little bit warmer and more memorable, and giving consumers the best possible experience. As part of Nestlé’s mission to enhance the quality of consumers’ lives, we’re poised for strong sustained growth and are excited to offer career opportunities that will drive growth and go-to-market strategies. It has never been a more exciting time to join.

 

The Global Culinary Kitchen division is looking to welcome a critical Retail Merchandising Display Manager role. This individual will reinvent and optimize the merchandising display experience to deliver a flawless experience for the shopper, the customer, and Nestlé. You will bring high-impact display programs to life – ideating and innovating against new opportunities, reimaging displays, and enhancing current displays – to drive sales, win at first moment of truth, and persuade shoppers to select Nestlé’s winning brands. This role will be a critical driver of unrelenting commercial excellence.

 

The Retail Merchandising Display Manager will create brand-right display concepts to better serve our customers’ needs and consumer consumption behaviors. Should constantly pattern the external market to bring insights and brand-right recommendations to the team. Accountable for creating and delivering impactful presentations used to influence leadership. Consistently demonstrates a passion for our consumer and customer, fosters a collaborative, team-oriented work environment, and is agile in an environment of constant change.

Responsibilities and essential job functions include but are not limited to the following:

• Strategy and execution of merchandising displays across the Bakery Sweets portfolio of brands (Nestlé Toll House, Carnation, and Libby’s) and products (morsels, cookie dough, milks, and pumpkin)
• Lead front end planning and implementation for displays as well as business optimization and analysis
• Establish best practices and develop innovative strategies to make execution seamless
• Develop and implement on-brad display graphics and fixture design to efficiently and effectively attract shopper attention, encourage engagement with and selection of our products
• Leverage understanding of Retail Merchandising Display to ensure retail design, product presentation and operational needs is seamless.
• Communicate timely and effectively with Sr. Seasonal Manager and Director regarding critical and relevant matters related to project work.
• Determine how many and which displays are needed – regularly reviewing and optimize display assortment
• Identify products to support and display in secondary merchandising display locations
• Advise on customer prioritization for display activity
• Establish optimized product assortment for display units to maximize sales and forecast velocities to deliver simultaneous sell down of display items 
• Determine appropriate display mix supporting everyday, seasonal, and new items
• Lead relationship with strategic vendor partner(s) that design, create, build, and deploy merchandising displays
• Apply a solid understanding of materials and their impact on merchandising and customer use.
• Participate in material/finish selection, research and development work in collaboration with Procurement team.
• Develop and foster collaborative relationships with internal partners, contractors, vendors.